Internet Marketing

White Rabbit Achieves Google Partner Status!

White Rabbit Achieves Google Partner Status!

High Performance, Hard Work & Excellent Results…

It is with a fair amount of professional pride that this announcement is written. After some considerable hard work, training, exams and excellent performance results, White Rabbit Consultancy has achieved the sought after status of Google Partner. Only companies that achieve the high standards set by Google can be certified as Google Partners.

Above all else Google Partners must demonstrate high performance by delivering strong client and company growth, with their online advertising on the various Google advertising platforms, providing trusted online marketing solutions.

Google Partner - Brighton & Hove, East Sussex.

After a company joins the Google Partners program, it can qualify for Google Partner status. Achieving Partner status means that your company has demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered company and client revenue growth, sustained and grown its client base.

For another thing, Google Partner status shows that specific Partners have passed Google Ads product certification exams and are therefore up to date with the latest product knowledge. In other words, they’ve earned it!

“Google Partners can help you create and optimise ads that show up on Google Search. They can also advise on keyword strategy and budget planning. These Partners can help you create compelling visual ads that reach potential customers on over two million websites and 650,000 apps.” – Google

Next to achieve Premier Google Partner, watch this space…

Google Partner -Brighton & Hove, East Sussex

Posted by wr in Internet Marketing
Gather Google Reviews to boost your exposure and ranking

Gather Google Reviews to boost your exposure and ranking

Reviews for your business are not just a way to showcase your happy customers and garner feedback about your products and services, they can also add to your SEO and improve search appearance and CTR (Click Through Rate).

google reviews

Google reviews in particular will help to show potential customers that you are a trustworthy business, operating in their local area. They can also act as a way to increase your presence online, by expanding your Google My Business entry on search results and Google Maps. Increasing exposure and the chance that your listing will be clicked over your competitors.

search stars

Teamed with some SEO coding and schema on your website, these reviews can be used to make your listings in search results stand out above those of your competitors. Product and company reviews can both be used in this way and really highlight your Google search result listing. You can either use a WordPress plugin or hard code the schema into your website.

It’s easy to get reviews from customers if you go about it the right way, make it easy for them, it shouldn’t take more than a couple of minutes to do. Catch them at a good point in your relationship and send them a direct link to leave a review on your My Business page.

The easiest way to create the link is using the Google Review Link Generator on the White Spark website below. Simple enter your company name and find the corresponding Google listing, the website will then generate your specific link to direct customers to leave you a review.

https://whitespark.ca/google-review-link-generator/

You then need to send the link you’ve created to your customers by email, social media or even a text message if that works for them. Include a polite request, encouraging 5 stars and even a gesture of thanks if you see fit (don’t offer to pay for the review or anything as a direct result). Sit back and watch those glowing reviews flood in…

Get Google Reviews the easy way

For the less tech-savvy customers out there, that may be concerned about clicking an unfamiliar link, you could always create a customised Google Review Handout PDF which takes them through the process of manually creating a review and even a Google account if they need one. Include your company logo and contact details, just in case they get completely lost and need your help. See the link here for the Google Review Handout Generator.


Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.


Posted by wr in Internet Marketing, 0 comments
Listings and backlinks for event website promotion

Listings and backlinks for event website promotion

Here is a handy list for event promoters and anybody managing the search appearance or marketing for an event website. All the below companies offer an event listing on their website, including a full citation and backlink, all giving lots of lovely Google juice and exposure to your event website.

You don’t have to list on all of them and they don’t all provide a free listing (several do), as many as your budget allows will all help to boost your local search position and spread the word about your upcoming event.

Don’t forget all the popular social media platforms, the majority of them are geared up to promoting events, so be sure to create a page or event listing on all the most well known social platforms.

Get specific with your niche event and submit to event listing website that specialise in your field, be it learning, exhibitions, music festivals, business seminars, sporting events or just about any other kind of event. Take a look at this page to find a good selection of event listing website for your niche blog.evvnt.com/where

Using the main event listing submission tool from the same website evvnt.com, you can submit your listing to a selection of around 5000 event listing websites and publishers. Submitting to 3 of the publishers is included in the freemium account, with the opportunity to upgrade to their premium solution and submit to a network of 5000+ event publishers with ease.

Here’s a neat little video that explains Evvnt


Plenty more backlinks and business listing available on this blog post. Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.


Posted by wr in Internet Marketing, 0 comments
☞ Enhance Google listing & boost CTR with Emojis ⚡

☞ Enhance Google listing & boost CTR with Emojis ⚡

It’s not just about getting to the top spot on Google these days, standing out from other high ranking listings is of all importance as well. Optimising the text that appears in your listing on Google search result pages can make the difference between holding a position below number one, yet your website receiving more clicks and a higher click-through-rate (CTR) than the websites ranked in the top positions.

Enticing text and evocative language is one way to get people clicking on your website listing in Google, however what says they will take the time to actually read what you have written… This is where you can make a big difference by using ☞ Unicode Symbols (Emojis) in your Meta Title and Meta Description for each of you website pages. Adding symbols or “Emojis” into your search listing can make your Google listing stand out over others, drawing the users eye to your interesting images related to their search query.

There are a huge array of Unicode Symbols that can be used and understood by browsers, social platforms and search engines alike. To save you some time in searching through the database of random squiggles and lines, detailed below you will find some of the best Unicode Symbols to use for enhancing your Google listing, by adding emojis into your website meta title and description. Simply copy the symbol that you’d like to use in your meta tags and paste it onto your website’s back-end or blog post title, like this one ☝.

Unicode Emojis to increase CTR for most websites
Unicode Emojis to increase CTR for weather websites
Unicode Emojis to increase CTR for transport websites
Unicode Emojis to increase CTR for holiday & travel websites
Unicode Emojis to increase CTR for sport websites
Unicode Emojis to increase CTR for astrology websites
Unicode Emojis to increase CTR for music websites

 

“Increasing the visibility and attractiveness of your search result listing can have a huge impact on CTR, so it’s well worth doing everything you can to make your Google listing stand out over others!”

 


 

Unicode Symbols to increase CTR for most websites:

  • Star Outline – ☆

  • Star Solid – ★

  • Checkbox – ☑

  • Left Point – ☜

  • Right Point – ☞

  • Up Point – ☝

  • Smiley – ☺

  • Heart Outline – ♡

  • Heart Solid – ♥

  • Telephone/Contact – ☎


 

Unicode Symbols to increase CTR for weather websites:

  • Sun – ☀

  • Cloud – ☁

  • Umbrella – ☂

  • Snow – ☃

  • Comet – ☄

  • Umbrella + Rain – ☔

  • Sun + Cloud – ⛅

  • Rain – ⛆

  • Thunder Storm – ⛈


 

Unicode Symbols to increase CTR for transport websites:

  • Wheelchair – ♿

  • Car Sliding – ⛐

  • Fuel Pump – ⛽

  • No Entry – ⛔

  • Two Way Traffic – ⛗

  • Hazard Sign – ⛛

  • Truck – ⛟

  • Ferry – ⛴

  • Sailboat – ⛵

  • Skier – ⛷

  • Ice Skate – ⛸


 

Unicode Symbols to increase CTR for holiday & travel websites:

  • Sun Rating – ☀

  • Snowman – ☃

  • Star Rating – ☆

  • Peace/Safe – ☮

  • Sunny/Hot – ☼

  • Favourite – ♡

  • King Size – ♔

  • Queen Size – ♕

  • Castle/Landmark – ♖

  • Horses/Stables – ♘

  • Hot Springs – ♨

  • Live Music – ♫

  • Wheelchair Access – ♿

  • Flag Rating – ⚐

  • Warning Sign – ⚠

  • Unisex – ⚥

  • Food & Drink – ☕

  • Sport/Gaming – ⚽

  • Secure/Safe – ⚿

  • Storm Warning – ⛈

  • Disabled Parking – ⛍

  • Church/Place of Worship – ⛪

  • Historic Site – ⛬

  • Lighthouse – ⛯

  • Mountain – ⛰

  • Beach/Bathing – ⛱

  • Fountain/Town Centre – ⛲

  • Golf Course – ⛳

  • Boating/Sailing – ⛵

  • Ski/Snowboarding – ⛷

  • Camping/Caravan – ⛺

  • Fuel/Services – ⛽


 

Unicode Symbols to increase CTR for sport websites:

  • Win – ☑

  • Lose – ☒

  • Bad Weather – ☔

  • Good Weather – ⛅

  • Refreshments – ☕

  • Female – ♀

  • Male – ♂

  • Mixed – ⚤

  • Horse Riding – ♘

  • Card Games – ♣

  • Flag Outline – ⚐

  • Flag Solid – ⚑

  • Fencing – ⚔

  • Fleur De Lis – ⚜

  • Football/Soccer – ⚽

  • Baseball – ⚾

  • Golf – ⛳

  • Sailing – ⛵

  • Skiing – ⛷

  • Ice Skating – ⛸

  • Sportsman – ⛹


 

Unicode Symbols to increase CTR for Astrology websites:

  • Star Outline – ☆

  • Star Solid – ★

  • Comet – ☄

  • 1st Quarter Moon – ☽

  • Last Quarter Moon – ☾

  • Aries – ♈

  • Taurus – ♉

  • Gemini – ♊

  • Cancer – ♋

  • Leo – ♌

  • Virgo – ♍

  • Libra – ♎

  • Scorpio – ♏

  • Sagittarius – ♐

  • Capricorn – ♑

  • Aquarius – ♒

  • Pisces – ♓

  • Full Moon – ⚪

  • Eclipse – ⚫


 

Unicode Symbols to increase CTR for Music websites:

  • Headphones – ☊

  • Number One – ☝

  • Skull & Crossbones – ☠

  • Radioactive – ☢

  • Biohazard – ☣

  • Peace – ☮

  • Happy – ☺

  • Day Time – ☼

  • Night Time – ☽

  • Crotchet – ♩

  • Quaver – ♪

  • Double Quaver – ♫

  • Double Semiquaver – ♬

  • Flat Note – ♭

  • Sharp Note – ♯

  • Remix – ♲

  • Warning – ⚠

  • High Voltage – ⚡

  • LGBTQ Friendly – ⚧

  • Love – ♡


Check out this other post for many more useful and free SEO and Online Marketing tools for you to use, skyrocket your web presence today with fantastic content, post automation and scheduling, artificial intelligence and much more.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.


Posted by wr in Conversion Rate Optimisation, Internet Marketing
How to get star ratings on Google search results

How to get star ratings on Google search results

Aggregate Rating Schema is what tells Google and other search engines… well… your aggregate rating, this is used as the basis to display stars in your google listing. This can be an accumulated number of ratings from several sources or just your Google My Business page reviews. If you don’t have any existing reviews and ratings, look out for an upcoming post on just that subject. Once this coding has been added to your website Google will add stars to your search snippet and display them below your search result title.

Why should I add my aggregate rating schema markup?

Showing 5 shiny gold stars in your search snippet is a sure fire way to increase conversions, stand out over your competitors listing and potentially receive more clicks over higher ranked listings. It still shocks me to this day, the number of websites that actually make use of this simple and easy to add schema markup, which will add stars to your listing snippet in Google search results.

According to a recent internet marketing study – The CTR of a position 2 ranking was about half that of a position 1 ranking. This can be virtually flipped on its head, with the simple addition of Aggregate Rating schema data which displays stars on your Google snippet.

How do I add stars to my Google snippet?

As well as your basic Website, Organisation and Local Business schema markup, you can just as easily add your Aggregate Rating schema markup, which will in turn provide the necessary code for the stars to show on your Google snippet.

If you’re running WordPress CMS, adding schema markup to your website couldn’t be simpler. There are several plugins that offer this function and here are the ones that White Rabbit thinks will work in most if not all scenarios:

Rich Reviews

Rich Reviews - Aggregate Rating Schema

Once configured correctly, this plugin will allow you to simply add new reviews with 5 star ratings to the back-end and they will be shown as your aggregate rating in Google rich snippets. Be sure to include the “aggregate snippet shortcode” in every page that you want the aggregate rating to appear for and you’re all set.

WP SEO Structured Data Schema

SEO Structured Data Schema

More complex and not quite as automated, yet far more versatile, this handy plugin will enable you to add all types of schema markup to your website, not just Aggregate Rating. Ad all the necessary Website, Local Business and Organisation schema as well as the other useful schema markup data options available like Services and Events.

What other Website Schema Data is available?

If you really want to delve into all the options available to you for marking up your website with Schema Data for Rich Snippets in your Google search listing, check out this fascinating infographic from Moz.

In case there is any doubt whether you need to add schema data to your website, watch this!

More on Twitter Cards and OpenGraph Markup in a future post…

Several studies have found that the click-through-rate (CTR) of a website can be vastly increased with Google Rich Snippets, giving you a chance to beat websites ranked in the top 3 positions. For more help with your rich snippets schema data and adding stars to your Google search listing just drop a line to White Rabbit through the contact page.


Follow White Rabbit to receive notifications of similar White Paper and Tutorial posts about online marketing, search optimisation CTR and much more – Use the links in the footer to find White Rabbit on social media.


Posted by wr in Conversion Rate Optimisation, Internet Marketing
360° Photographs for Brighton’s Art Galleries

360° Photographs for Brighton’s Art Galleries

Street View Trusted Pro

Take a look inside some of Brighton’s hippest art galleries from your sofa! That’s right, some more Google Street View 360 photos from White Rabbit for local businesses in Brighton & Hove.


Art of Treason

A well known gallery on the local scene, tucked away on the gallery district near Kensington Gardens and the North Laines. Small yet well stocked, this gallery is a must when wandering the streets of Brighton for unusual and individual artwork – https://goo.gl/maps/1XMmgBwheW32

Google Maps photo Art Gallery


Award Art

One of the newest galleries in the King’s Road Arches is Award Art from Amanda Ward. Her unique figure-work and studies of the natural world are a wonder to behold. A clear fan of Star Wars, Super Heroes and all things Sci-Fi, Amanda enjoys creating life size figurines of famous film characters. Take a virtual tour of the art gallery under the arches here https://goo.gl/maps/5HveNv4PxPF2

Art Gallery Virtual Tour


Studio 45

An eclectic collection can always be found at Studio 45 on London Road, from Street Artists to Saatchi Artists there’s something for every pallet. Currently displaying a gallery takeover by The Friendly Gang, a group of local Brighton artists. Step inside the gallery for a look at this enticing installation at https://goo.gl/maps/Mqj4WDv3nmx

Art Gallery Virtual Tour


As a Google Street View Trusted Pro, White Rabbit has been offering local companies the opportunity to have a 360 degree photo of their business interior added to Google Street View. Follow this link to see some of the other local businesses that have capitalised on this marketing opportunity, read more and get your own Street View photo.

Other venues in Brighton & Hove that have been part of this project and now have their very own Google Street View photo or virtual tour are Brighton Open Market, Yellowave Beach Sports Venue, Amici Pizzeria & Bar, The Warren, The Cheese Hut, Veeno Wine Café, Hove Plinth and The Flying Saucer to name a few.

Street View Trusted Pro


Posted by wr in Internet Marketing
Free SEO review and report for your website

Free SEO review and report for your website

Using the handy tool below from SEMRush you can get an extensive SEO review of your website, a competitor or significant keyword at the click of a button. Simply enter the Domain, Keyword or URL of whatever you want to research and you’ll be taken to an in-depth SEO analysis from SEMRush.

SEMrush

SEMRush is one of the most powerful and versatile online marketing tools available, with a huge selection of reports and statistics available, it’s a must for any savvy webster.

  • Technical SEO Audit
  • Search Position Tracking
  • Competitive Intelligence
  • Backlink Audit and Analytics
  • Topic & Keyword Research
  • Brand Monitoring
  • Ideas for gaining more organic traffic
  • Keyword Management
  • Ads Analysis & Research
  • SEO Improvement Suggestions

This is just a handful of the things you can do using SEMRush, with the addition of their Webinars from some of the web’s most formidable SEM entrepreneurs and industry specialist, you can’t go far wrong when researching and tracking your online presence and website SEO.

Get your very own SEO audit right here!


Check out this other post for many more useful and free SEO and Online Marketing tools for you to use, skyrocket your web presence today with fantastic content, post automation and scheduling, artificial intelligence and much more.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.


Posted by wr in Internet Marketing, 0 comments
Virtual Tour for Veeno Wine Café in Brighton

Virtual Tour for Veeno Wine Café in Brighton

Street View Trusted Pro

One of Brighton’s hottest new hang-outs in the centre of town is Veeno the Wine Café on West Street. With it’s rustic yet stylish interior, bringing a touch of Sicilian class to the hub of Brighton’s mainstream nightlife.

The spacious walled terrace garden and unique interior (including exclusive tasting room), provide an authentic environment to enjoy a little alfresco drinking and dining, on a sunny day you can fully appreciate the Mediterranean experience.

Veeno Wine Café - Virtual Tour

Part of a franchise created by two Italian friends, Nino & Andrea, who are on a mission to bring Italian Aperitivo – “the ritual of drinking, nibbling and relaxing after work” – to the UK.

“Our wines come from the family vineyard back in Sicily where great-grandfather Antonio planted the first vines in the 19th century.”

With locations in some of Britain’s largest cities, this fast growing brand is taking the industry by storm. Brighon, Manchester, Bristol, Cardiff, Chester, Edinburgh, Leicester, Leeds, Nottingham, London, Reading, Liverpool, Sheffield and York house just some of the new venues.

“Since then, we have been working hard to ensure that our quality and tradition could flow from the bottles to the glass in your hand.”

Now with their very own virtual tour on Google Maps (created by yours truly), Veeno Wine Café Brighton can show off what makes it such a spectacular new venue. You can find the virtual tour and check out Veeno Brighton on this link https://goo.gl/maps/CD9Nez5pmMM2

As a Google Street View Trusted Pro, White Rabbit has been offering local companies the opportunity to have a 360 degree photo of their business interior added to Google Street View. Follow this link to see some of the other local businesses that have capitalised on this marketing opportunity, read more and get your own Street View photo.

Other venues in Brighton & Hove that have been part of this project and now have their very own Google Street View photo or virtual tour are Brighton Open Market, Yellowave Beach Sports Venue, Amici Pizzeria & Bar, The Warren, The Cheese Hut, Hove Plinth, Art of Treason and The Flying Saucer to name a few.

Street View Trusted Pro


Posted by wr in Internet Marketing
Putting Brighton’s Open Market on the (Google) map!

Putting Brighton’s Open Market on the (Google) map!

Street View Trusted Pro

A regularly overlooked and yet truly fantastic part of Brighton – for shopping, eating or just hanging out – is the long standing and recently rebuilt Open Market in the bohemian London Road district. Until now this eclectic selection of local businesses was only visible if you actually visited the market in person, as of this week you can take a virtual tour of the whole market using Google’s Street View.

Working with the new and dynamic management team at the market, who have an eye for a good marketing opportunity and understanding of how people now like to use the internet and truly explore an area before they decide to take a trip there. White Rabbit has created a virtual tour of the entire market, encompassing both the London Road and The Level entrances, the main market traders area, the upstairs studios and a few of the individual business units within.

See below to take a trip inside Brighton’s Open Market from either end:

London Road Entrance

The Level Entrance


As a Google Street View Trusted Pro, White Rabbit has been offering local companies the opportunity to have a 360 degree photo of their business interior added to Google Street View. Follow this link to see some of the other local businesses that have capitalised on this marketing opportunity, read more and get your own Street View photo.

“When searching for businesses, consumers use mapping products 44% of the time” Ipsos

Other venues in Brighton & Hove that have been part of this project and now have their very own Google Street View photo or virtual tour are Yellowave Beach Sports Venue, Amici Pizzeria & Bar, The Warren, The Cheese Hut, Hove Plinth, Art of Treason, The Flying Saucer and Veeno Wine Café to name a few.

It was an early start, to catch the market before it filled with punters and see most of the market traders setting up their stalls with interesting and enticing wares. Blessed with a sunny day made the whole experience a delight to be a part of.

Best wishes and good luck to the new management team at Brighton Open Market!

Street View Trusted Pro


Posted by wr in Internet Marketing
Build Local Citations for SEO Boost

Build Local Citations for SEO Boost

Building citations is by far one of the best ways to impact local search result rankings and increase local traffic to your website. In addition to the boost provided for local searches by the Name, Address and Phone Number (NAP) listings, many of the same sites will give you a backlink as well.


Why do citations help my ranking?

Google and other search engines will crawl the internet, looking for any mentions of your company’s NAP. Any reference it finds, on a good quality website, will add to your page authority in the local area and increase your ranking for local searches.


How do I build citations for my website?

This part is simple, yet time consuming… you just have to create entries on lots of high domain authority directories, maps and other similar sites. More on that below…


Can I create more than one citation on each site?

If you have multiple locations it’s recommended to create a citation entry for each. If you don’t have an individual website for each of your business locations, you should at least have localised landing pages for each branch on your company website. Include content about the locale and contact details of the regional branch, driving directions, local photos or a map can help too.

People are far more inclined to use local services and buy locally, this is reflected clearly by the increase in popularity of “… Near Me” searches. Creating good quality backlinks and citations for your company’s localised pages, could be one of the strongest SEO techniques of the present day.


Check your current local citations for errors or duplicates

It’s always worth running a few citation checker tools, to see where you stand at present for local citations. Here are some of those very tools, that will check your local citations and tell you where you need to create new citations for your business, update existing citations or remove duplicate citations:

Watch this video from Moz all about local citations:

 


List of best UK citation websites for 2018

To aid you in your mission to create local citations for your business, taking out some of the hard labour searching for decent websites to list your company on, I’ve put together the list of directories below for UK based businesses to create as many citations as you like.

This is current data for 2018 and the citation directories are ordered by Domain Authority, giving the good quality directories with high DA more priority. Citation Value is a combination of domain authority, ease/speed of listing your business and the impact it has on your local search ranking, providing a more specific and deeper  insight into the power of each citation you can create.

Creating a listing in most of these citation directories below will give your website a considerable boost in local search results and put you ahead of your competitors for related search terms.

 

mapsconnect.apple.comGeneral Directory100Very High
google.co.ukGeneral Directory100Very High
facebook.comGeneral Directory100High
bing.comGeneral Directory99Very High
directory.independent.co.ukLocal Directory93medium
foursquare.comGeneral Directory92High
directory.thesun.co.ukLocal Directory91Medium
yell.comGeneral Directory89Very High
tomtom.comGPS Data Provider85Very High
yelp.co.ukGeneral Directory81Very High
thomsonlocal.comGeneral Directory72Very High
192.comGeneral Directory72Medium
scoot.co.ukGeneral Directory71High
tupalo.comGeneral Directory70Very High
ibegin.comGeneral Directory70High
spoke.comGeneral Directory67High
uksmallbusinessdirectory.co.ukGeneral Directory66Medium
2findlocal.comGeneral Directory64Medium
justlanded.comGeneral Directory63Medium
cylex-uk.co.ukGeneral Directory63Very High
hotfrog.co.ukGeneral Directory60Very High
touchlocal.comGeneral Directory60High
where2go.comGeneral Directory60Medium
misterwhat.co.ukGeneral Directory58High
storeboard.comGeneral Directory56Medium
lacartes.comGeneral Directory55High
thetradefinder.co.ukGeneral Directory53Medium
uk.wowcity.comGeneral Directory52Medium
wand.comGeneral Directory51Medium
opendi.co.ukGeneral Directory51High
uk.myhuckleberry.comGeneral Directory48High
searchme4.co.ukGeneral Directory48Low
yelloyello.comGeneral Directory47Medium
n49.comGeneral Directory47Medium
linkbyme.co.ukGeneral Directory47Medium
businessvibes.comGeneral Directory46Medium
infoisinfo.co.ukGeneral Directory44Medium
company.fmGeneral Directory44Medium
callupcontact.comGeneral Directory44Medium
expressbusinessdirectory.comGeneral Directory43Low
b99.co.ukGeneral Directory42Low
lekkoo.comGeneral Directory42Medium
whodoyou.comGeneral Directory42Medium
iglobal.coGeneral Directory42Medium
find-us-here.comGeneral Directory41Medium
mysheriff.co.ukGeneral Directory41Medium
tipped.co.ukGeneral Directory40High
inuklocal.co.ukGeneral Directory40Low
gb.enrollbusiness.comGeneral Directory40Medium
cybo.comGeneral Directory40Medium
citylocal.co.ukGeneral Directory40Medium
uk.ypgo.netGeneral Directory39Low
1stdirectory.co.ukGeneral Directory39Medium
uk.bizadee.comGeneral Directory38Low
list-company.comGeneral Directory38Low
thelocalweb.netGeneral Directory37Low
businessnetwork.co.ukGeneral Directory37Medium
localstore.co.ukGeneral Directory36Low
lynkos.comGeneral Directory35Low
tuugo.co.ukGeneral Directory33Medium
localdatasearch.comGeneral Directory32Very High
placereference.comGeneral Directory32Medium
listz.co.ukGeneral Directory32Low
pageze.comGeneral Directory31Low
fyple.co.ukGeneral Directory31Medium
routeandgo.netGeneral Directory29Low
odovo.co.ukGeneral Directory29Medium
internetbusinessdirectory.co.ukGeneral Directory29Low
townrenowned.comGeneral Directory27Low
citiservi.co.ukGeneral Directory27Low
businessspread.co.ukGeneral Directory27Low
listings.findthecompany.co.ukGeneral Directory26Low
yellowleaf.co.ukGeneral Directory25Medium
placeslocally.co.ukGeneral Directory25Low
zipleaf.co.ukGeneral Directory24Medium
streetdir.com/UK/General Directory24Low
greenpagesdirectory.netGeneral Directory24Low
fonolive.comGeneral Directory24Medium
uk.bisnzz.comGeneral Directory22Low
in-britain.co.ukGeneral Directory21Low
companies-gb.comGeneral Directory14Low
openstreetmap.orgGPS Data provider10Low

There’s plenty more where this came from in the White Rabbit blog.


Posted by wr in Internet Marketing, Website, 0 comments
Free marketing tools for you and your website

Free marketing tools for you and your website

Free marketing tools for you and your websiteFinding and using the right tool for the job can be a daunting prospect when you look at the staggering array of marketing tools, services and apps now available. The web is littered with paid-for, premium and members services, however, there is indeed a solid, stable and growing wealth of free marketing tools and websites out there for all you web marketeers.

Compiled below is a list of free marketing tools that you can use to help in managing your website, improving your website content and increasing traffic to your website.

These free tools can be used to: raise your website’s search engine position, understand your website users, find out where your website traffic is coming from, create stunning content for your blog or social media posts and simplify sharing all your engaging new content with your audience.

Set up tools to monitor and analyse your website’s performance, check out competitors and the kind of content you should be creating and sharing, easily generate content for your website and social media posts, then finally you can automate it to post content at scheduled times on your chosen social media profiles and pages.

 

SEMrush


 

SEO Tools

 

Google Search Console, Analytics & Data Studio

These are all free marketing tools from Google that can give you a fantastic insight into your website’s performance (both in page load speeds and search engine results), keyword analysis, error diagnosis and versatile visualisation tools to help you understand and even share your website data.

Quick Sprout

A relatively new app on the scene and looking to do some interesting things, to assist with managing your website’s SEO. Sign up now while it’s still free and growing, new features are being added on a weekly basis.

Quick Sprout

 


 

Keyword Research

 

MOZ – Open Site Explorer

A great tool for not only checking out how your own website is performing, this is also a terrific tool for doing some competitor research. Find out which keywords and backlinks are driving the most traffic to your competition, there might be some that you can also use for organic SEO benefits.

Open Site Explorer

Private Browsing

Not just for late-night, one-hand surfing… this can be a great way to get a view of how your website or the websites of others are performing in Google, Bing and other search engines. By disabling any location awareness, user settings and cookies in your browser session, the search engine is forced to give a true output of where websites lay in the ranking.

Private Browsing

 


 

Creating Content

 

Pexels

A wonderful place to find beautiful images to use freely for personal and commercial use without any need to provide a credit or backlink. A huge catalogue of pictures you can utilise for your blog posts, social media and any other use.

Pexels - Free stock images & photos

Canva

Once you have a collection of your own images and stock images you can start to compile some blog and social media posts. Here is one of the best tools I have found for creating content to post on blogs and social media, using the post templates provided you can very quickly create dazzling content to post on all your favourite social media platforms.

Canva - free social templates

Grammarly

Just a neat tool to help keep your textual content grammatically correct. This will integrate with your browser and help you keep spelling errors and grammatical faux pas down to a minimum. The website itself also has some handy plagiarism checking tools, that some might find useful.

Grammarly

 


 

Sharing

 

Social Connections

Utilise the power of native social media integrations to help automate your posting. Many social media platforms will happily integrate with one another, without the need for any third party add-ons. Simply check out the settings on the page, stream or profile of your social media accounts to see which other social platforms they will integrate with. Post initially from your blog and try to share that link automatically in a way that maximises the social platform’s sharing capabilities e.g Blog – to – LinkedIn & Facebook – to – Twitter & Instagram – etc.

social media sharing

 

IFTTT

One of the best and most used free marketing tools – It stands for If This Then That and it’s a crafty way of scheduling various tools and social accounts to trigger automatically on pre-assigned events. For example, you can tell IFTTT that if you post something new on your WordPress blog then you want this to be posted also on your Twitter timeline. That’s just a very basic example of what can be done, the “Recipes” that can be created are already extensive, with integrations and timed schedules for many platforms, web-tools and events, with lots of continued development being published.

If This Then That

 

Recycle Existing Content

If your website is on a WordPress CMS platform, then it’s easy to install a simple plugin that will help you both recycle and repost your blog articles. Why would you want to recycle old content? You may ask, well your basic ethos, brand message, promotions, catalogue pages and the like (evergreen content), will all benefit from being automatically re-shared to social media, sending a regular brand message to your social audience. If you’re not currently on a WordPress platform contact White Rabbit today and we’ll hook you up quick smart!

 


You should now have a good amount of free marketing tools, analytical data and content being automated on your social profiles. This gives you the time to focus on creating more of your own unique content, to inject into the automated flow of posts. Depending on your required engagement levels, for most schedules, it’s good to see a few posts a day, with at the very least one a week being a unique post that is not recycled (it can still be scheduled in advance of course).

Now go… create… for free! With these free marketing tools.


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SEMrush

Posted by wr in Internet Marketing, Social Media, 0 comments
FREE Business Listing Directories – Lead-Gen & Organic SEO

FREE Business Listing Directories – Lead-Gen & Organic SEO

SEO from White Rabbit

Free business listing directories are a great way to quickly gain company exposure, generate some leads and get backlinks, which are themselves a fantastic way to increase traffic to your website. Backlinks also play a big part in your organic SEO and SERP ranking. Reaping the rewards from other’s work to increase their own search engine position, can be passed on to your website, giving your organic SEO a boost and pushing you up the search results.

A quick and easy way to increase exposure gain and some backlinks to your website, is to list your company on free business listing directories, ones that include URL links which allow you to add your own website address.

It’s important only to link from other websites that will be beneficial to your search results position. Take a look at the list below which provides links to some FREE business listing directories, which have good standing with the major search engines.

NB. As several of these sites run on the earnings they gain from sharing data, it may be wise to consider exactly how much personal information you share with them.

A good way to get an idea of how you perform before and after using the links below is this neat tool from MOZ https://moz.com/local/search

..and to check the quality of the domain you are looking to put your link on, you can use something like SEMRush.

FREE Business Listing Directories:

The above listed have been selected as they are regarded highly by Google and other search engines, there are many more FREE business listing directories available, for you to create a free listing for your company. Include a website link to your homepage, with a title and descriptions including your chosen keyword, to ensure you benefit from any organic SEO pass-through from that website.

Here is a link to a huge database of UK business directories, however the data is a little old and some of the links don’t work (still worth going through if you have the time). http://www.paulhoda.co.uk/list-of-all-web-directories-hosted-in-uk/


Website optimisation services available from White Rabbit to optimise your website’s meta title and descriptions, boost your organic SEO, increase website performance in both page loading speed and search result positions.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.

White Rabbit Consultancy,Website Designer,Brighton &Amp;Amp; Hove,


Posted by wr in Internet Marketing, 0 comments