Customising your Rootspersona Shortcodes

Customising your Rootspersona Shortcodes

If you’ve been researching genealogy and created your own family tree using WordPress, it’s most likely that you used the fantastic plugin called Rootspersona. You can use it both as a data source to create, collate and edit the family tree, or import an existing family tree from other genealogy tools such as Ancestry.

The basic set up and importing of the Gedcom file is fairly self explanatory. What isn’t quite so obvious (and with documentation not readily available), is editing the layout of the profile pages. These are created automatically by the plugin when you import your existing family tree using the Gedcom file importer.

On the settings page you will find a section at the bottom to create your own layout for the pages using the shortcodes detailed below. Each of these has been coded to include the plugins own variable wildcard scripts to automatically insert the details for each person.


Pro Tip – You can use a Tabs plugin or coding and embed the shortcodes for Rootspersona within each tab. This is a neat way to display the persons information in a more user friendly way and shorten the length of the whole page.

Default Shortcode:

[rootsPersona personId='{%personid%}' batchId='{%batchid%}' picFile1='{%picfile1%}' /]


[rootsPersonaHeader personId='{%personid%}' batchId='{%batchid%}' picFile1='{%picfile1%}' /]


[rootsPersonaBio personId='{%personid%}' batchId='{%batchid%}' /]

Family Spouse:

[rootsPersonaFamilyS personId='{%personid%}' batchId='{%batchid%}' /]

Family Child:

[rootsPersonaFamilyC personId='{%personid%}' batchId='{%batchid%}' /]


[rootsPersonaAncestors personId='{%personid%}' batchId='{%batchid%}' /]


[rootsPersonaFacts personId='{%personid%}' batchId='{%batchid%}' /]


[rootsPersonaEvidence personId='{%personid%}' batchId='{%batchid%}' /]

Use these shortcodes to customise the order and layout of your Rootspersona profile pages, reordering the display of each individual section of the person’s profile in the Rootspersona family tree plugin for WordPress.

If you’re wondering why use Custom Page Shortcodes in Rootspersona, over and above the default one, here’s a list of the most common use cases for these custom shortcodes for Rootspersona:

  • How to reduce the number of elements displayed in person’s page of Rootspersona
  • How to hide specific elements from the person’s page in Rootspersona
  • How to customise Rootspersona page sections
  • How to create custom shortcodes in Rootspersona
  • How to change the display order of sections in the person’s page of Rootspersona
  • How to remove elements from the person’s page of Rootspersona
  • How to reorder sections of the person’s page in Rootspersona
  • How to customise the default shortcode in Rootspersona
  • How to use the Rootspersona Custom Page Shortcodes section

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Posted by wr in Tutorial, WordPress
☞ Enhance Google listing & boost CTR with Emojis ⚡

☞ Enhance Google listing & boost CTR with Emojis ⚡

It’s not just about getting to the top spot on Google these days, standing out from other high ranking listings is of all importance as well. Optimising the text that appears in your listing on Google search result pages; can make the difference between holding a position below number one, yet receiving more clicks and a higher click-through-rate (CTR) than the websites ranked above you.

Enticing, relevant and evocative text in your meta description, is one way to get people clicking on your website listing in Google. However, what says they will even take the time to actually read what you have written?

This is where you can make a big difference, by using ☞ Unicode Symbols (Emojis) in your Meta Title and Meta Description; for each of you website pages and posts. Adding symbols or ‘Emojis’ into your search listing, can really make your Google SERP listing and snippet stand out over others. Drawing the users eye to your interesting and quirky images, related to their search query.

Emojis That Are Google Friendly

There are a huge array of Emojis that can be used in browsers, social platforms, email and search engines alike; but not all are Google friendly. Because we want to save you some time in searching the massive database of random squiggles and lines, detailed below you will find some of the best Emojis to use for enhancing your Google listing; by adding these Emojis into your website meta title and description.

If you do want to hunt through thousands of Emojis and try them out on your Google SERP listing, there are loads of Emojis to copy and paste here. They will work with most social media and email platforms, although there’s no guarantee they will all work in Google search results. The lists below are all Unicode Symbols (Emojis) that will work in Google search results.

Simply copy the symbol that you’d like to use in your meta tags and paste it onto your website’s back-end or blog post title; like this one ☝.

General Website Emojis
Weather Website Emojis
Transport Website Emojis
Holiday & Travel Website Emojis
Sport Website EMojis
Astrology Website Emojis
Music Website Emojis


“Increasing the visibility and attractiveness of your search result listing, can have a huge impact on CTR. So it’s well worth doing everything you can, to make your Google listing stand out over others!” White Rabbit



Emojis to increase CTR for most websites:

  • Star Outline – ☆

  • Star Solid – ★

  • Checkbox – ☑

  • Left Point – ☜

  • Right Point – ☞

  • Up Point – ☝

  • Smiley – ☺

  • Heart/Like – ♡

  • Heart Solid – ♥

  • Telephone/Contact – ☎

  • LGBTQ Friendly – ⚧


Emojis to increase CTR for weather websites:

  • Sun – ☀

  • Cloud – ☁

  • Umbrella – ☂

  • Snow – ☃

  • Comet – ☄

  • Umbrella + Rain – ☔

  • Sun + Cloud – ⛅

  • Rain – ⛆

  • Thunder Storm – ⛈


Emojis to increase CTR for transport websites:

  • Wheelchair – ♿

  • Car Sliding – ⛐

  • Fuel Pump – ⛽

  • No Entry – ⛔

  • Two Way Traffic – ⛗

  • Hazard Sign – ⛛

  • Truck – ⛟

  • Ferry – ⛴

  • Sailboat – ⛵

  • Skier – ⛷

  • Ice Skate – ⛸


Emojis to increase CTR for holiday & travel websites:

  • Sun Rating – ☀

  • Snowman – ☃

  • Star Rating – ☆

  • Peace/Safe – ☮

  • Sunny/Hot – ☼

  • Favourite – ♡

  • King Size – ♔

  • Queen Size – ♕

  • Castle/Landmark – ♖

  • Horses/Stables – ♘

  • Hot Springs – ♨

  • Live Music – ♫

  • Wheelchair Access – ♿

  • Flag Rating – ⚐

  • Warning Sign – ⚠

  • Unisex – ⚥

  • Food & Drink – ☕

  • Sport/Gaming – ⚽

  • Secure/Safe – ⚿

  • Storm Warning – ⛈

  • Disabled Parking – ⛍

  • Church/Place of Worship – ⛪

  • Historic Site – ⛬

  • Lighthouse – ⛯

  • Mountain – ⛰

  • Beach/Bathing – ⛱

  • Fountain/Town Centre – ⛲

  • Golf Course – ⛳

  • Boating/Sailing – ⛵

  • Ski/Snowboarding – ⛷

  • Camping/Caravan – ⛺

  • Fuel/Services – ⛽


Emojis to increase CTR for sport websites:

  • Win – ☑

  • Lose – ☒

  • Bad Weather – ☔

  • Good Weather – ⛅

  • Refreshments – ☕

  • Female – ♀

  • Male – ♂

  • Mixed – ⚤

  • Horse Riding – ♘

  • Card Games – ♣

  • Flag Outline – ⚐

  • Flag Solid – ⚑

  • Fencing – ⚔

  • Fleur De Lis – ⚜

  • Football/Soccer – ⚽

  • Baseball – ⚾

  • Golf – ⛳

  • Sailing – ⛵

  • Skiing – ⛷

  • Ice Skating – ⛸

  • Sportsman – ⛹


Emojis to increase CTR for Astrology websites:

  • Star Outline – ☆

  • Star Solid – ★

  • Comet – ☄

  • 1st Quarter Moon – ☽

  • Last Quarter Moon – ☾

  • Aries – ♈

  • Taurus – ♉

  • Gemini – ♊

  • Cancer – ♋

  • Leo – ♌

  • Virgo – ♍

  • Libra – ♎

  • Scorpio – ♏

  • Sagittarius – ♐

  • Capricorn – ♑

  • Aquarius – ♒

  • Pisces – ♓

  • Full Moon – ⚪

  • Eclipse – ⚫


Emojis to increase CTR for Music websites:

  • Headphones – ☊

  • Number One – ☝

  • Skull & Crossbones – ☠

  • Radioactive – ☢

  • Biohazard – ☣

  • Peace – ☮

  • Happy – ☺

  • Day Time – ☼

  • Night Time – ☽

  • Crotchet – ♩

  • Quaver – ♪

  • Double Quaver – ♫

  • Double Semiquaver – ♬

  • Flat Note – ♭

  • Sharp Note – ♯

  • Remix – ♲

  • Warning – ⚠

  • High Voltage – ⚡

  • LGBTQ Friendly – ⚧

  • Love – ♡

Check out this other post, for many more useful and free SEO and Online Marketing tools that you can use. Sky-rocket your web presence today; with fantastic content, post automation and scheduling, chatbots and much more.

Follow the White Rabbit on social media, to receive notifications of new White Paper and Tutorial posts. Use the links at the bottom of the page, to find us on social media.

Posted by wr in Conversion Rate Optimisation, Internet Marketing
How to get star ratings on Google search results

How to get star ratings on Google search results

Aggregate Rating Schema is what tells Google and other search engines… well… your aggregate rating, this is used as the basis to display stars in your google listing. This can be an accumulated number of ratings from several sources or just your Google My Business page reviews. If you don’t have any existing reviews and ratings, look out for an upcoming post on just that subject. Once this coding has been added to your website Google will add stars to your search snippet and display them below your search result title.

Why should I add my aggregate rating schema markup?

Showing 5 shiny gold stars in your search snippet is a sure fire way to increase conversions, stand out over your competitors listing and potentially receive more clicks over higher ranked listings. It still shocks me to this day, the number of websites that actually make use of this simple and easy to add schema markup, which will add stars to your listing snippet in Google search results.

According to a recent internet marketing study – The CTR of a position 2 ranking was about half that of a position 1 ranking. This can be virtually flipped on its head, with the simple addition of Aggregate Rating schema data which displays stars on your Google snippet.

How do I add stars to my Google snippet?

As well as your basic Website, Organisation and Local Business schema markup, you can just as easily add your Aggregate Rating schema markup, which will in turn provide the necessary code for the stars to show on your Google snippet.

If you’re running WordPress CMS, adding schema markup to your website couldn’t be simpler. There are several plugins that offer this function and here are the ones that White Rabbit thinks will work in most if not all scenarios:

Rich Reviews

Rich Reviews - Aggregate Rating Schema

Once configured correctly, this plugin will allow you to simply add new reviews with 5 star ratings to the back-end and they will be shown as your aggregate rating in Google rich snippets. Be sure to include the “aggregate snippet shortcode” in every page that you want the aggregate rating to appear for and you’re all set.

WP SEO Structured Data Schema

SEO Structured Data Schema

More complex and not quite as automated, yet far more versatile, this handy plugin will enable you to add all types of schema markup to your website, not just Aggregate Rating. Ad all the necessary Website, Local Business and Organisation schema as well as the other useful schema markup data options available like Services and Events.

What other Website Schema Data is available?

If you really want to delve into all the options available to you for marking up your website with Schema Data for Rich Snippets in your Google search listing, check out this fascinating infographic from Moz.

In case there is any doubt whether you need to add schema data to your website, watch this!

More on Twitter Cards and OpenGraph Markup in a future post…

Several studies have found that the click-through-rate (CTR) of a website can be vastly increased with Google Rich Snippets, giving you a chance to beat websites ranked in the top 3 positions. For more help with your rich snippets schema data and adding stars to your Google search listing just drop a line to White Rabbit through the contact page.

Follow White Rabbit to receive notifications of similar White Paper and Tutorial posts about online marketing, search optimisation CTR and much more – Use the links in the footer to find White Rabbit on social media.

Posted by wr in Conversion Rate Optimisation, Internet Marketing
Is your website GDPR compliant?

Is your website GDPR compliant?

GDPR Compliance

The newly updated Data Protection regulations are here… make sure that your website is compliant by updating your existing Privacy Policy or creating a new one that covers all the necessary requirements to be GDPR compliant.

Several changes have been made that impact data protection regulations and compliance:

  • It applies to all companies that process personal data, regardless of the company’s location.
  • You must give users more information when collecting their personal data.
  • New regulations around gaining consent to collect data. Consent and explicit consent require clear actions.
  • The age barrier for collecting data is rising from 13 to 16.
  • You must delete data that you’re not using for the original purpose.
  • People can revoke consent to data processing any time and it must be easy for them to do. More control must be given to the users.
  • You have 72 hours to notify regulators of a data breach, unless the breaches are unlikely to be of risk to users.
  • There is now a national office for complaints.
  • Large data controllers must appoint Data Protection Officers.
  • If you don’t comply with GDPR, you could be liable to fines up to £18,000,000 or 4% of total global annual turnover for the previous year.

Privacy Policy

Every website should contain the company’s privacy policy. This can help ensure compliance with Data Protection laws and the new GDPR changes for 2018. Your privacy policy should contain details of how you collect and manage user data, user rights, cookie usage and other important compliance measures.

On the link below you will find a privacy policy generator that will help to create your own customised GDPR compliant privacy policy.

This sample privacy policy has already been adapted to the provisions of the EU General Data Protection Regulation. Utilising the sample text provided means you have less concern over compliance and correct terminology, so you can concentrate on the specific customisation for your core activities.


To create your own Privacy Policy that is suitable for use with the upcoming GDPR changes and data protection regulations in the UK, download and edit this template from SEQ Legal. It’s always advisable to have your legal documentation overlooked by a professional, there are links to help you with that in the template.

What Else?

As well as updating your privacy policy, you may need to add further information and fields to your contact forms if they are used for data collection. Your Terms of Service or Terms of Use may also need updating or altering if they contain relevant information.

Internal policies and procedures around data collection and management may need to be reviewed and adjusted. Key staff should be made aware of the new regulations, the changes implemented and how they impact your company.

What About 3rd Party Apps?

If you use a third-party app or platform such as MailChimp to store user data in the form of a mailing list, you’d be well advised to take a look at this fantastic document that their legal team have put together. Specifically created to help you understand GDPR and how it effects your business, with a focus on using MailChimp’s services.

“MailChimp is excited about the GDPR and the strong data privacy and security principles that it emphasizes, many of which MailChimp instituted long before the GDPR was enacted. At MailChimp, we believe that the GDPR is an important milestone in the data privacy landscape, and we are committed to achieving compliance with the GDPR on or before May 2018.” – MailCimp

What About GDPR and Brexit?

Well there is plenty of speculation around this subject and although this latest version of the UK GDPR will already have some differences to the EU, it’s likely there may be more changes to data protection regulations and the UK GDPR in the not so distant future. Follow the WHITE RABBIT Blog to be kept up to date with data protection compliance in the UK and how it affects your website and online activities.

Guaranteeing GDPR Compliance?

This isn’t something to be taken lightly, the only way to truly ensure you are fully compliant is firstly to educate yourself on the requirements that affect your business and secondly seek professional advice on the legal intricacies of GDPR and your data processing.

The new GDPR regulations came into force on May 25th 2018, make sure you are up to date and compliant, there are several companies offering GDPR training and compliance assistance. Choose carefully and ensure they are working to the relevant GDPR regulations for your country.

Posted by wr in Website, 0 comments
Receive inbound non-geo calls to your mobile or landline

Receive inbound non-geo calls to your mobile or landline

Using a low-cost non-geographic number is a great way to increase conversions on your website, providing a low rate number for your site visitors to call, regardless of their location or device. The new 03 numbers are particularly good for mobile website visitors, as the calls to these numbers are usually included in the contracted minutes and do not cost the caller anything extra.

This also means you can direct these inbound business calls to any telephone number you want, mobile or landline, without having to display it publicly on the internet. So you’re no longer tied to your desk or office, take your business calls while out and about or even at the beach 😀

The quickest, easiest and cheapest way I have found to set up a non-geographic telephone number which routes calls to my mobile or landline, is by utilising the fantastic platform provided by Twilio. Once you have created an account and registered your non-geo telephone number, simply follow the steps below to start receiving inbound calls to any active phone number of your choice.

Set up inbound only non-geo call routing

    1. Navigate to TwiML Bins
    2. Add a bin and paste the below code in the main field
    3. Replace +NN-NNNN-NNNNNN with your destination number
    4. Give it a friendly name like “forward” and save
    5. Now go to Manage Numbers and set it up as pictured below

TwiML Bin Code
<?xml version="1.0" encoding="UTF-8"?>

Inbound Call Forwarding

That’s it you should be good to go! Call your new non-geographic number from a different phone and check that you can answer and maintain a call on your mobile network connection or existing landline.

NB. If you don’t have a mobile signal, you can’t receive calls routed to your mobile number.

For more advanced requirements or further assistance with your business telephony demands, contact White Rabbit for business telephone solutions that grow with you.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to connect on social media.


Posted by wr in Hosted Telephony, Tutorial, 0 comments
Build Local Citations for SEO Boost

Build Local Citations for SEO Boost

Building citations is by far one of the best ways to impact local search result rankings and increase local traffic to your website. In addition to the boost provided for local searches by the Name, Address and Phone Number (NAP) listings, many of the same sites will give you a backlink as well.

Why do citations help my ranking?

Google and other search engines will crawl the internet, looking for any mentions of your company’s NAP. Any reference it finds, on a good quality website, will add to your page authority in the local area and increase your ranking for local searches.

How do I build citations for my website?

This part is simple, yet time consuming… you just have to create entries on lots of high domain authority directories, maps and other similar sites. More on that below…

Can I create more than one citation on each site?

If you have multiple locations it’s recommended to create a citation entry for each. If you don’t have an individual website for each of your business locations, you should at least have localised landing pages for each branch on your company website. Include content about the locale and contact details of the regional branch, driving directions, local photos or a map can help too.

People are far more inclined to use local services and buy locally, this is reflected clearly by the increase in popularity of “… Near Me” searches. Creating good quality backlinks and citations for your company’s localised pages, could be one of the strongest SEO techniques of the present day.

Check your current local citations for errors or duplicates

It’s always worth running a few citation checker tools, to see where you stand at present for local citations. Here are some of those very tools, that will check your local citations and tell you where you need to create new citations for your business, update existing citations or remove duplicate citations:

Watch this video from Moz all about local citations:


List of best UK citation websites for 2018

To aid you in your mission to create local citations for your business, taking out some of the hard labour searching for decent websites to list your company on, I’ve put together the list of directories below for UK based businesses to create as many citations as you like.

This is current data for 2018 and the citation directories are ordered by Domain Authority, giving the good quality directories with high DA more priority. Citation Value is a combination of domain authority, ease/speed of listing your business and the impact it has on your local search ranking, providing a more specific and deeper  insight into the power of each citation you can create.

Creating a listing in most of these citation directories below will give your website a considerable boost in local search results and put you ahead of your competitors for related search terms.


mapsconnect.apple.comGeneral Directory100Very High
google.co.ukGeneral Directory100Very High
facebook.comGeneral Directory100High
bing.comGeneral Directory99Very High
directory.independent.co.ukLocal Directory93medium
foursquare.comGeneral Directory92High
directory.thesun.co.ukLocal Directory91Medium
yell.comGeneral Directory89Very High
tomtom.comGPS Data Provider85Very High
yelp.co.ukGeneral Directory81Very High
thomsonlocal.comGeneral Directory72Very High
192.comGeneral Directory72Medium
scoot.co.ukGeneral Directory71High
tupalo.comGeneral Directory70Very High
ibegin.comGeneral Directory70High
spoke.comGeneral Directory67High
uksmallbusinessdirectory.co.ukGeneral Directory66Medium
2findlocal.comGeneral Directory64Medium
justlanded.comGeneral Directory63Medium
cylex-uk.co.ukGeneral Directory63Very High
hotfrog.co.ukGeneral Directory60Very High
touchlocal.comGeneral Directory60High
where2go.comGeneral Directory60Medium
misterwhat.co.ukGeneral Directory58High
storeboard.comGeneral Directory56Medium
lacartes.comGeneral Directory55High
thetradefinder.co.ukGeneral Directory53Medium
uk.wowcity.comGeneral Directory52Medium
wand.comGeneral Directory51Medium
opendi.co.ukGeneral Directory51High
uk.myhuckleberry.comGeneral Directory48High
searchme4.co.ukGeneral Directory48Low
yelloyello.comGeneral Directory47Medium
n49.comGeneral Directory47Medium
linkbyme.co.ukGeneral Directory47Medium
businessvibes.comGeneral Directory46Medium
infoisinfo.co.ukGeneral Directory44Medium
company.fmGeneral Directory44Medium
callupcontact.comGeneral Directory44Medium
expressbusinessdirectory.comGeneral Directory43Low
b99.co.ukGeneral Directory42Low
lekkoo.comGeneral Directory42Medium
whodoyou.comGeneral Directory42Medium
iglobal.coGeneral Directory42Medium
find-us-here.comGeneral Directory41Medium
mysheriff.co.ukGeneral Directory41Medium
tipped.co.ukGeneral Directory40High
inuklocal.co.ukGeneral Directory40Low
gb.enrollbusiness.comGeneral Directory40Medium
cybo.comGeneral Directory40Medium
citylocal.co.ukGeneral Directory40Medium
uk.ypgo.netGeneral Directory39Low
1stdirectory.co.ukGeneral Directory39Medium
uk.bizadee.comGeneral Directory38Low
list-company.comGeneral Directory38Low
thelocalweb.netGeneral Directory37Low
businessnetwork.co.ukGeneral Directory37Medium
localstore.co.ukGeneral Directory36Low
lynkos.comGeneral Directory35Low
tuugo.co.ukGeneral Directory33Medium
localdatasearch.comGeneral Directory32Very High
placereference.comGeneral Directory32Medium
listz.co.ukGeneral Directory32Low
pageze.comGeneral Directory31Low
fyple.co.ukGeneral Directory31Medium
routeandgo.netGeneral Directory29Low
odovo.co.ukGeneral Directory29Medium
internetbusinessdirectory.co.ukGeneral Directory29Low
townrenowned.comGeneral Directory27Low
citiservi.co.ukGeneral Directory27Low
businessspread.co.ukGeneral Directory27Low
listings.findthecompany.co.ukGeneral Directory26Low
yellowleaf.co.ukGeneral Directory25Medium
placeslocally.co.ukGeneral Directory25Low
zipleaf.co.ukGeneral Directory24Medium
streetdir.com/UK/General Directory24Low
greenpagesdirectory.netGeneral Directory24Low
fonolive.comGeneral Directory24Medium
uk.bisnzz.comGeneral Directory22Low
in-britain.co.ukGeneral Directory21Low
companies-gb.comGeneral Directory14Low
openstreetmap.orgGPS Data provider10Low

There’s plenty more where this came from in the White Rabbit blog.

Posted by wr in Internet Marketing, Website, 0 comments
Understanding your website and what makes it happen

Understanding your website and what makes it happen

If you are looking for a better way of understanding your website, try this…

The infographic below has been designed to give you a better understanding of the components that make up a website, giving you an insight into each of their functions and how it all ties together.


Understanding Your Website


Don’t be in the dark about your website, a better understanding will empower you to not only get the best deals, having an insight will help you when choosing a developer for your own website. See more guidance and advice from White Rabbit in the blog.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts.

Posted by wr in Website, 0 comments
Free marketing tools for you and your website

Free marketing tools for you and your website

Free marketing tools for you and your websiteFinding and using the right tool for the job can be a daunting prospect when you look at the staggering array of marketing tools, services and apps now available. The web is littered with paid-for, premium and members services, however, there is indeed a solid, stable and growing wealth of free marketing tools and websites out there for all you web marketeers.

Compiled below is a list of free marketing tools that you can use to help in managing your website, improving your website content and increasing traffic to your website.

These free tools can be used to: raise your website’s search engine position, understand your website users, find out where your website traffic is coming from, create stunning content for your blog or social media posts and simplify sharing all your engaging new content with your audience.

Set up tools to monitor and analyse your website’s performance, check out competitors and the kind of content you should be creating and sharing, easily generate content for your website and social media posts, then finally you can automate it to post content at scheduled times on your chosen social media profiles and pages.




SEO Tools


Google Search Console, Analytics & Data Studio

These are all free marketing tools from Google that can give you a fantastic insight into your website’s performance (both in page load speeds and search engine results), keyword analysis, error diagnosis and versatile visualisation tools to help you understand and even share your website data.

Quick Sprout

A relatively new app on the scene and looking to do some interesting things, to assist with managing your website’s SEO. Sign up now while it’s still free and growing, new features are being added on a weekly basis.

Quick Sprout



Keyword Research


MOZ – Open Site Explorer

A great tool for not only checking out how your own website is performing, this is also a terrific tool for doing some competitor research. Find out which keywords and backlinks are driving the most traffic to your competition, there might be some that you can also use for organic SEO benefits.

Open Site Explorer

Private Browsing

Not just for late-night, one-hand surfing… this can be a great way to get a view of how your website or the websites of others are performing in Google, Bing and other search engines. By disabling any location awareness, user settings and cookies in your browser session, the search engine is forced to give a true output of where websites lay in the ranking.

Private Browsing



Creating Content



A wonderful place to find beautiful images to use freely for personal and commercial use without any need to provide a credit or backlink. A huge catalogue of pictures you can utilise for your blog posts, social media and any other use.

Pexels - Free stock images & photos


Once you have a collection of your own images and stock images you can start to compile some blog and social media posts. Here is one of the best tools I have found for creating content to post on blogs and social media, using the post templates provided you can very quickly create dazzling content to post on all your favourite social media platforms.

Canva - free social templates


Just a neat tool to help keep your textual content grammatically correct. This will integrate with your browser and help you keep spelling errors and grammatical faux pas down to a minimum. The website itself also has some handy plagiarism checking tools, that some might find useful.






Social Connections

Utilise the power of native social media integrations to help automate your posting. Many social media platforms will happily integrate with one another, without the need for any third party add-ons. Simply check out the settings on the page, stream or profile of your social media accounts to see which other social platforms they will integrate with. Post initially from your blog and try to share that link automatically in a way that maximises the social platform’s sharing capabilities e.g Blog – to – LinkedIn & Facebook – to – Twitter & Instagram – etc.

social media sharing



One of the best and most used free marketing tools – It stands for If This Then That and it’s a crafty way of scheduling various tools and social accounts to trigger automatically on pre-assigned events. For example, you can tell IFTTT that if you post something new on your WordPress blog then you want this to be posted also on your Twitter timeline. That’s just a very basic example of what can be done, the “Recipes” that can be created are already extensive, with integrations and timed schedules for many platforms, web-tools and events, with lots of continued development being published.

If This Then That


Recycle Existing Content

If your website is on a WordPress CMS platform, then it’s easy to install a simple plugin that will help you both recycle and repost your blog articles. Why would you want to recycle old content? You may ask, well your basic ethos, brand message, promotions, catalogue pages and the like (evergreen content), will all benefit from being automatically re-shared to social media, sending a regular brand message to your social audience. If you’re not currently on a WordPress platform contact White Rabbit today and we’ll hook you up quick smart!


You should now have a good amount of free marketing tools, analytical data and content being automated on your social profiles. This gives you the time to focus on creating more of your own unique content, to inject into the automated flow of posts. Depending on your required engagement levels, for most schedules, it’s good to see a few posts a day, with at the very least one a week being a unique post that is not recycled (it can still be scheduled in advance of course).

Now go… create… for free! With these free marketing tools.

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Posted by wr in Internet Marketing, Social Media, 0 comments
Which Social Media and Why?

Which Social Media and Why?

Here’s a neat little infographic to help you understand the different social networks that are available. You don’t need to be on all of the social networks, however it’s well worth considering the important ones for your chosen arena.


Social media infographic from White Rabbit


… and don’t forget good old LinkedIn which is now becoming the business to business social network to be on!

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Posted by wr in Social Media
Easily configure VoIP telephone on cloud telecom providers

Easily configure VoIP telephone on cloud telecom providers

One of the best new ways to get a business telephone line and number is to use a Hosted Telephone Service. This technology uses your existing internet connection to carry your telephone calls (voice traffic). Using the clever technology that is in a VoIP Telephone (Voice over IP), the sound of your voice is converted into ones and zeros (binary) and sent in packets over the internet. At the other end those packets are strung back together to recreate your voice, this is all done in the blink of an eye, so your conversation flows smoothly.

Internet Telephones from White RabbitSome hosted telephony service providers fix you into using their VoIP telephone handsets, however many will allow you to use a third party SIP telephone handset on their service. There are several manufacturers of SIP compatible telephone handsets out there and that is what you will need to set up your own hosted telephone line. SIP is a universal telephony language that many business telephone manufacturers have got on-board with, providing firmware for their handsets to be used on SIP technology, enabling a more open-hardware approach to VoIP telephony.

The first thing you will need to do when setting up a hosted telephone line is sign up for a service, the hosted telephony service provider will give you your necessary account details and their server details, these you will need to configure your VoIP telephone (provisioning). There is little difference between the hosted telecoms providers, as the majority work on the same basic routes and the quality of your call is largely down to your internet connection. Shop around and look for the best call rates, teamed with good customer support, user reviews and handset compatibility.

Most VoIP telephone handsets have different configuration menus and techniques. In general you will need the following details from your hosted telephony provider to configure your SIP telephone handset:

  • Proxy Server = The hosted server address for your SIP traffic
  • Proxy Port = Usually 5060
  • Provisioning Server = Some hosted providing offer this for automatic configuration/updates
  • Authentication Name = User or login name for your hosted service
  • Authentication Password = The password associated to the Authentication Name above

You will then need to connect your VoIP telephone to your network, this is usually done by plugging the telephone directly into your network router or switch using an RJ45 Patch Cable, the same type of cable you use to connect your computer. If you do not have an available socket on your router, you can in most cases remove your computer’s network cable, plug the router end into the SIP telephone and then connect the telephone LAN/Network socket to the router.

VoIP telephone handsets need power to run, this is provided in the form of electricity, either from an additional power supply for the telephone or via your network using PoE (Power over Ethernet). If you don’t know what this is then you probably don’t have it, if you do know what this is, then you will also know that if you have it you will not need the additional power supply.

Once booted up, use the telephone user manual to guide you through entering the details provided by your hosting service. As mentioned earlier every model of SIP telephone has a different way of configuring for hosted services, so you would be best placed to gather as much information as possible, provided by both the VoIP telephone manufacturer and your hosted telephone service provider. Both should offer some form of support and/or documentation with provisioning your SIP telephone for hosted telephony services.

Below you will find some links to just a few of the many various hosted telephone service providers, with guidance on configuring SIP telephones for their hosted VoIP telephony service:

For more advanced requirements or further assistance with your business telephony demands, contact White Rabbit for business telephone solutions that grow with you.

Posted by wr in Hosted Telephony
Install free Let’s Encrypt SSL certificate using cPanel

Install free Let’s Encrypt SSL certificate using cPanel

Let's Encrypt on WordPressHow to install free SSL Certificate on websites?

Following the previous website tutorial (Let’s Encrypt on WordPress websites for free SSL/HTTPS), you will have generated a free SSL certificate using the Let’s Encrypt platform and the WP Encrypt plugin. Having completed that tutorial you will be in the possession of the location details for your free SSL certificate files – Usually something like the below…


Once generated, the free SSL certificate must be installed on your web server. You do this through your web hosting control panel (cPanel).

  1. After you have logged in, navigate to the SSL/TLS section and select Manage/Install SSL Certificates (or whatever is similar in your web hosting cPanel display).
  2. Scroll down to the section that let’s you enter a new SSL certificate. Select your domain name from the dropdown list and try the Autofill by Domain button (this may or may not work). If the Autofill works then you should see your new SSL certificate populate the fields below, scroll to the bottom and click the Install Certificate button.
  3. If the Autofill doesn’t work you’ll have to copy the SSL certificate content across manually. Navigate to the File Manager section of your web hosting cPanel. This should open in a new tab and show you the root directory of your website.
  4. Navigate your way to the location of your SSL certificate files (example above), this is usually achieved by clicking on the folder icons. When you are in the correct folder you should see the SSL certificate files listed. In particular you are looking for the fullchain.pem and private.pem files. Open/view each of the files and copy the content to a text editor like notepad.exe (do not use word processing software such as MS Word).
  5. Now that you have the content of the fullchain.pem and private.pem files, you can enter them into your cPanel. Once again navigate to the SSL/TLS section of your web hosting cPanel and select Manage/Install SSL Certificates (or whatever is similar in your web hosting cPanel display). Scroll down to the section that let’s you enter a new SSL certificate. Select your domain name from the dropdown list, this time you will paste the content of the SSL certificate files into the fields provided, as follows…

Certificate: (CRT) = The first section from the fullchain.pem file.

Private Key (KEY) = The entire content of the private.pem file.

Certificate Authority Bundle: (CABUNDLE) = The second section of the fullchain.pem file.

NB. In each field you must include —–BEGIN CERTIFICATE—– and —–END CERTIFICATE—–.

Check that you have a green tick by the side of each field (signifying that the SSL certificate details are correct), scroll to the bottom and click the Install Certificate button.

Your free SSL certificate from Let’s Encrypt should now be installed on your web server, to check this open a browser window and enter your website address with https:// at the beginning (i.e. https://consultantsussex.com).

Don’t forget you’ll need to make sure that all your content is being served from a secure address and update your Google Analytics tracking. To find out the easiest ways to do this check out the other website tutorials or contact White Rabbit.

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Posted by wr in Internet Security, Website, 0 comments