Digital marketing is crucial for any small business. Digital Advertising Trends are always changing, so it can be quite overwhelming to try and keep up. If you fall behind your competitors, however, you’ll lose a lot of potential customers as a result.
Today, we’re going to discuss the 4 digital advertising trends that every small business should follow. Each one has morphed and evolved over the years, so keep your ear to the ground to stay on top of them; then you’ll be drawing in more visitors, blog readers and social media followers in no time.
More people than ever are on social media these days. Beyond Facebook, which has its own advertising system, there are billions of people on Instagram, Twitter; and more up and coming platforms like LinkedIn (for professionals) and TikTok (for Gen-Z).
Ignoring the secondary platforms would be a huge mistake. You can build strong customer loyalty over Instagram and use things like ‘shoppable posts’ to turn followers into customers in a more direct way.
Having a well developed and consistent voice across multiple social media platforms is a great way to build your brand. Strong branding is one thing that will set your business apart from the rest of the crowd.
2. Finding Influence
When it comes to branding and social media, the fastest way to get more followers (and thus more customers) is with influencer marketing. Choosing the right influencer is at the heart of this trend.
If you are able to find an influencer, whether it’s an Instagram model or a local radio personality, that has sway with your target audience; you’ll be bringing in a whole new group of potential customers, that would be difficult to reach otherwise.
3. Quality Content
Too many companies view content strictly as a way to bring customers in. As a result, the quality of the content goes down and your conversion rates drop. If your visitors can’t trust what you say, eventually you are going to lose traffic.
Here are some tips on how you avoid this:
- Keep blog posts regular, but don’t pepper your readers with them.
- Use long-tail keywords. More people are performing searches in a conversational tone; so stuffing your content with short keywords that don’t flow doesn’t work anymore. It’s also easier to rank higher with long-tail keywords.
- Write well. At the end of the day, your readers should be engaged, informed and entertained by what you’ve written.
4. Proximity Marketing
Local SEO is arguably the most important trend, for small businesses that operate within a specific geographical region. If you are a law firm in Birmingham, you are not going to be taking cases from Berlin; so you don’t need to appeal to those searches.
It’s a constant battle to get ahead of your competitors, so following these few local SEO tricks can help you get a leg up:
- Fill out all of your local citations and free business listings. Your details on Yelp and Google My Business should be accurate and consistent. If your business is always listed the same way, then you are more likely to appear at the top of a local search.
- Encourage ratings and reviews from your clients. Make sure that your happy customers leave you a review on as many platforms as possible. The more reviews on Google My Business that you have; the better your ranking will be in the local search pack.
- Meta title and description tags should always reference your location on geo-targeted pages. These are like short mini ads that allow you to appeal to Google’s search algorithms for free.
Watch this short video all about local SEO and proximity marketing:
Stay On Top of Digital Advertising Trends
Do you need a bit of help staying on top of digital advertising trends? At White Rabbit Consultancy, we know how important great web design and digital marketing that works can be for a small business.
White Rabbit’s team of digital ninjas; writing blog posts, creating links and original content that boosts your online presence. We can write for any business niche and provide search engine friendly, high quality, long-form content for your blog or website. Why not check out our MAD: Marketing and find out more.