As well as having a Climate Positive Workforce, we’ve now teamed up with Tree Nation who provide us with an automated Carbon Neutral Website system. Our new partnership with Tree Nation means that any potential CO2 emissions (carbon) produced by our website’s page visits, is now being automatically accounted for and compensated by more trees.
What is a Carbon Neutral Website?
To put it simply, we automatically compensate all the CO2 emissions our website generates. This is done with the use of Tree Nation’s fantastic tool which calculates our website’s emissions, based on the number of visits it receives and we will plant the trees needed to offset them.
Our smart label automatically compensates all the CO2 emissions this website generates. It tracks the website usage and calculates its related emissions, then this system plants the trees needed to offset the emissions.
Why does a Website Produce CO2?
Even though our website hosting is recorded as running on 100% Green Energy and has been for many years; there is still some CO2 that is generated by our website traffic and visitors to the site…
“Every year, a website releases several kilograms of carbon dioxide into the atmosphere. When a website is used, data is transferred to and processed in remote servers. The electricity consumed by these servers and by our computers accounts for 2% of the world’s air pollution, as much as the airline industry!” Tree Nation
Calculating Website CO2 Emissions
A clever tracking algorithm allows us to obtain an accurate estimation of the emissions of our website. These calculations are based on the Alexander Wissner-Gross’ study, which estimates 0.02g of CO2 emitted per web page displayed.
Wissner-Gross estimates every second someone spends browsing a simple website, generates roughly 20 milligrams of C02. Whether downloading a song, sending an email or streaming a video, almost every single activity that takes place in the virtual environment has an impact on the real one.
The Carbon Neutral Website label, when placed in a website’s footer, counts the web pages displayed and then calculates the CO2 emissions; by multiplying the number of pages displayed by 0.02g to provide a total amount of CO2 to compensate for.
Offset Website CO2 Emissions
In our footer you will see a “CO2 Neutral Website” smart label, this automatically compensates all the CO2 emissions our website generates. It tracks the website usage and calculates its related emissions and the system plants trees as needed to offset these emissions.
Once we know how much CO2 this website is emitting, our system automatically calculates the trees that need to be planted to offset that amount; this information is transmitted to the planters, along with the funds required to plant the trees.
Where can we see the Carbon Offset?
Each time we reach a certain amount of emissions due to our website, we plant a tree to offset it. All of our new trees will be visible on our forest page. With this label, approximately every 45,000 pages viewed, a new tree will be planted; to offset the emissions of the pages viewed and the tree will automatically be added to our forest.
To ensure transparency, a Carbon Neutral Website label links to a page that displays statistics of the CO2 offsets and the number of trees planted. You can use the footer link and also visit our forest using the button below:
WHITE RABBIT’s commitment for the Planet
Planting trees for a carbon neutral website.
Visit our CO2 Neutral Website forest
In partnership with
How to get a Carbon Neutral Website
Add carbon neutrality to your website by inserting a simple piece of code in your website footer; get the code for free when you register as a Carbon Neutral Website on the Tree Nation platform.
For all of our website support clients we will add this code to your site for free; you can simply get in touch to ask for it to be done and we’ll add it to your website as soon as possible.
Founder and strategic mind behind White Rabbit. Associate Member of the Chartered Institute of Marketing, focused on serving clients with a creative and ethical business model. Digital philanthropist giving time to support charitable groups, projects and organisations; that revolve around the arts, wildlife conservation, local community and heritage crafts.