Google Reviews for your business are not just a way to showcase your happy clients and garner feedback about your products and services. They can also add to your SEO and improve search rank and CTR (Click Through Rate).
Google Reviews Mean Trust
Google reviews in particular will help to show people that you are a business operating in their local area, that can be trusted. They can also act as a way to increase your presence online; by expanding your Google My Business entry on search results and Google Maps. Increasing exposure and the chance that your listing will be clicked, over your competitors. The more Google Search ‘Real Estate’ you can occupy with your My Business listing the better.
Google Reviews Schema
Teamed with some SEO coding and schema on your website. These reviews can be used to make your listings in search results stand out, above those of your competitors. Product and company reviews can both be used in this way and really highlight your Google search result listing. Read this other post to find out how you can how to add the reviews schema into your website.
How To Get Google Reviews
It can be easy to get reviews from customers, if you go about it the right way. Make it easy for them, it should not take more than a couple of minutes to do. Catch them at a good point in your relationship and send them a direct link to leave a review for you on Google. Read on to find out how to create your own link for people to leave you a review on Google.
The easy way to create the link is using the Google Review Link Generator, on the White Spark website below. Just enter your company name and find the corresponding Google Maps listing. The website will then generate your specific link, that you can use to direct clients where to leave you a review.
How To Request Reviews
You then need to send the link you’ve created to your customers by email, social media or even a text message; if that works for them. Include a polite request, encouraging 5 stars and even a gesture of thanks if you see fit (don’t offer to pay for the review or anything as a direct result). Sit back and watch those glowing reviews flood in.
For the less tech savvy clients out there, that may be concerned about clicking an unfamiliar link; you could always create a customised Google Review Handout PDF. Which takes them through the process of manually creating a review and even a Google account if they need one. Include your company logo and contact details, just in case they get completely lost and need your help. See the link here for the Google Review Handout Generator.