Get Stars On Google Search Results
Aggregate Rating Schema is what tells Google and other search engines, well, your aggregate rating. This is used as the basis to display stars in your google organic search listing. This can be an accumulated number of ratings from several sources or just your Google My Business page reviews. Once this coding has been built into your website, Google will add stars to your search snippet and display them below your search result title.
If you don’t have any reviews and ratings, take a look at this post on how to get Google Reviews.
Why should I add my aggregate rating schema markup?
Showing 5 shiny gold stars in your search snippet is a sure fire way to increase conversions. Stand out over your competitors listing and potentially receive more clicks over higher ranked listings. It still shocks me to this day, the limited number of websites that make use of this simple and easy to add schema markup. Which will add stars to your listing snippet in Google search results.
According to a recent internet marketing study, the CTR of a position 2 ranking was about half that of a number 1 ranking. This can be almost flipped on its head, with the simple addition of Aggregate Rating schema data; which displays stars on your Google snippet.
How do I add star rating to my Google search snippet?
As well as your basic Website, Organisation and Local Business schema markup, you can just as easily add your Aggregate Rating schema markup; which will in turn provide the code for the stars to show on your Google snippet.
If you’re running WordPress CMS, adding schema markup to your website couldn’t be simpler. There are several WordPress plugins that offer this function. Here are the ones that will work in most, if not all scenarios:
Once set up correctly, this WordPress plugin will allow you to simply add new reviews with 5 star ratings to the backend; and they will be shown as your aggregate rating in Google rich snippets on search results. Be sure to include the aggregate snippet shortcode in every page that you want the star rating to appear for and you’re all set.
More complex and not quite as automated, yet far more versatile. This handy WordPress plugin will enable you to add all types of schema markup to your WordPress website. Not just Aggregate Rating, add all the necessary Website, Local Business and Organisation schema. As well as the other useful schema markup data options available like Services and Events.
What other Website Schema Data is available?
If you really want to delve into all the options available to you for marking up your website with Schema Data for Rich Snippets in your Google search listing; check out this fascinating infographic from Moz.
Do I have to add Star Ratings to Google search results?
Nobody is forcing you to do anything! But in case there is any doubt whether you should add schema data to your website, watch this video from SEO gurus Moz!
More on Twitter Cards and OpenGraph Markup in a future post…
Many studies have found that the click through rate (CTR) of a website can be vastly increased with Google Rich Snippets. Giving you a chance to beat websites ranked in the top 3 positions. For more help with your rich snippets schema data and adding stars to your Google search listing, just drop a line to White Rabbit through the contact page.
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