Stars in Google snippet

How to get star ratings on Google search results

Aggregate Rating Schema is what tells Google and other search engines… well… your aggregate rating, this is used as the basis to display stars in your google listing. This can be an accumulated number of ratings from several sources or just your Google My Business page reviews. If you don’t have any existing reviews and ratings, look out for an upcoming post on just that subject. Once this coding has been added to your website Google will add stars to your search snippet and display them below your search result title.

Why should I add my aggregate rating schema markup?

Showing 5 shiny gold stars in your search snippet is a sure fire way to increase conversions, stand out over your competitors listing and potentially receive more clicks over higher ranked listings. It still shocks me to this day, the number of websites that actually make use of this simple and easy to add schema markup, which will add stars to your listing snippet in Google search results.

According to a recent internet marketing study – The CTR of a position 2 ranking was about half that of a position 1 ranking. This can be virtually flipped on its head, with the simple addition of Aggregate Rating schema data which displays stars on your Google snippet.

How do I add stars to my Google snippet?

As well as your basic Website, Organisation and Local Business schema markup, you can just as easily add your Aggregate Rating schema markup, which will in turn provide the necessary code for the stars to show on your Google snippet.

If you’re running WordPress CMS, adding schema markup to your website couldn’t be simpler. There are several plugins that offer this function and here are the ones that White Rabbit thinks will work in most if not all scenarios:

Rich Reviews

Rich Reviews - Aggregate Rating Schema

Once configured correctly, this plugin will allow you to simply add new reviews with 5 star ratings to the back-end and they will be shown as your aggregate rating in Google rich snippets. Be sure to include the “aggregate snippet shortcode” in every page that you want the aggregate rating to appear for and you’re all set.

WP SEO Structured Data Schema

SEO Structured Data Schema

More complex and not quite as automated, yet far more versatile, this handy plugin will enable you to add all types of schema markup to your website, not just Aggregate Rating. Ad all the necessary Website, Local Business and Organisation schema as well as the other useful schema markup data options available like Services and Events.

What other Website Schema Data is available?

If you really want to delve into all the options available to you for marking up your website with Schema Data for Rich Snippets in your Google search listing, check out this fascinating infographic from Moz.

In case there is any doubt whether you need to add schema data to your website, watch this!

More on Twitter Cards and OpenGraph Markup in a future post…

Several studies have found that the click-through-rate (CTR) of a website can be vastly increased with Google Rich Snippets, giving you a chance to beat websites ranked in the top 3 positions. For more help with your rich snippets schema data and adding stars to your Google search listing just drop a line to White Rabbit through the contact page.


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