WordPress is undeniably the world’s leading content management system and blogging platform. Current estimates suggest that over 455 million websites use WordPress as their publishing platform of choice. One of the reasons WordPress is great for Business Websites is because it’s simple to implement, and it’s quick and easy to publish new content using it.…
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Are you seeing some discrepancies in your GA data? Do you sometimes see records for visitors to unusual page URLs in Google Analytics? They are probably URL Query Parameters or sometimes called Query Strings (if there are multiple parameters involved). These can be a bit puzzling at first, until you understand their purpose and how…
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The event industry is massive, but there are two major problems with it: environmental damage and inaccessibility. Billions of people around the world attend thousands of events every year, but not everyone has the ability to participate in events and every event has a carbon footprint. Online only and virtual events are fast becoming the…
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Digital marketing is crucial for any small business. Digital Advertising Trends are always changing, so it can be quite overwhelming to try and keep up. If you fall behind your competitors, however, you’ll lose a lot of potential customers as a result. Today, we’re going to discuss the 4 digital advertising trends that every small business…
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As the years change and various PPC strategies become outdated, marketers have had to come up with new methods; to help boost their profitability and increase their ROI. This task can be daunting for a campaign that is well established. But there are still some creative ways that marketers can benefit from PPC advertising. Since…
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Today’s businesses use digital marketing more than ever before, and it’s proving to be an effective tool in your profit arsenal. Read on for a list of helpful digital marketing tips that will increase your customer base and make your sales numbers grow. Whether you’re new to using this strategy or you’d like to discover…
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In this post about SEO Strategy I want to provide you with some context; to go with your SEO marketing plan. So that you can develop a well structured SEO Strategy Template that will work on any website in any niche. Why is SEO Strategy Important? Although most people understand how important SEO is in…
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Finding and using the right Digital Marketing & SEO Tools for the job can be a daunting prospect when you look at the staggering array of marketing tools, services and apps now available. The web is littered with paid-for, premium and members services, however, there is indeed a solid, stable and growing wealth of free marketing tools…
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You don’t need to be on all of the Social Media Platforms; however it is well worth considering the major ones for your chosen arena. At the end of this post you will find an infographic to help you remember Which Social Media And Why. Which Social Media Platforms Should I Use? Here is a…
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