Tutorial

Receive inbound non-geo calls to your mobile or landline

Receive inbound non-geo calls to your mobile or landline

Using a low-cost non-geographic number is a great way to increase conversions on your website, providing a low rate number for your site visitors to call, regardless of their location or device. The new 03 numbers are particularly good for mobile website visitors, as the calls to these numbers are usually included in the contracted minutes and do not cost the caller anything extra.

This also means you can direct these inbound business calls to any telephone number you want, mobile or landline, without having to display it publicly on the internet. So you’re no longer tied to your desk or office, take your business calls while out and about or even at the beach ūüėÄ

The quickest, easiest and cheapest way I have found to set up a non-geographic telephone number which routes calls to my mobile or landline, is by utilising the fantastic platform provided by Twilio. Once you have created an account and registered your non-geo telephone number, simply follow the steps below to start receiving inbound calls to any active phone number of your choice.

Set up inbound only non-geo call routing

    1. Navigate to TwiML Bins
    2. Add a bin and paste the below code in the main field
    3. Replace +NN-NNNN-NNNNNN with your destination number
    4. Give it a friendly name like “forward” and save
    5. Now go to Manage Numbers and set it up as pictured below

TwiML Bin Code
<?xml version="1.0" encoding="UTF-8"?>
<Response>
<Dial>
+NN-NNNN-NNNNNN
</Dial>
</Response>

Inbound Call Forwarding

That’s it you should be good to go! Call your new non-geographic number from a different phone and check that you can answer and maintain a call on your mobile network connection or existing landline.

NB. If you don’t have a mobile signal, you can’t receive calls routed to your mobile number.


For more advanced requirements or further assistance with your business telephony demands, contact White Rabbit for business telephone solutions that grow with you.

Follow the White Rabbit on social media to receive notifications of new¬†White Paper and Tutorial¬†posts ‚Äď Use the links at the bottom of the page to connect on social media.


 

Posted by wr in Hosted Telephony, Tutorial, 0 comments
Understanding your website and what makes it happen

Understanding your website and what makes it happen

If you are looking for a better way of understanding your website, try this…

The infographic below has been designed to give you a better understanding of the components that make up a website, giving you an insight into each of their functions and how it all ties together.

 

Understanding Your Website

 

Don’t be in the dark about your website, a better understanding will empower you to not only get the best deals, having an insight will help you when choosing a developer for your own website.¬†See more guidance and advice from White Rabbit in the blog.


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Posted by wr in Website, 0 comments
Free marketing tools for you and your website

Free marketing tools for you and your website

Free marketing tools for you and your websiteFinding and using the right tool for the job can be a daunting prospect when you look at the staggering array of marketing tools, services and apps now available. The web is littered with paid-for, premium and members services, however, there is indeed a solid, stable and growing wealth of free marketing tools and websites out there for all you web marketeers.

Compiled below is a list of free marketing tools that you can use to help in managing your website, improving your website content and increasing traffic to your website.

These free tools can be used to: raise your website’s search engine position, understand your website users, find out where your website traffic is coming from, create stunning content for your blog or social media posts and simplify sharing all your engaging new content with your audience.

Set up tools to monitor and analyse your website’s performance, check out competitors and the kind of content you should be creating and sharing, easily generate content for your website and social media posts, then finally you can automate it to post content at scheduled times on your chosen social media profiles and pages.

 

SEMrush


 

SEO Tools

 

Google Search Console, Analytics & Data Studio

These are all free marketing tools from Google that can give you a fantastic insight into your website’s performance (both in page load speeds and search engine results), keyword analysis, error diagnosis and versatile visualisation tools to help you understand and even share your website data.

Quick Sprout

A relatively new app on the scene and looking to do some interesting things, to assist with managing your website’s SEO. Sign up now while it’s still free and growing, new features are being added on a weekly basis.

Quick Sprout

 


 

Keyword Research

 

MOZ – Open Site Explorer

A great tool for not only checking out how your own website is performing, this is also a terrific tool for doing some competitor research. Find out which keywords and backlinks are driving the most traffic to your competition, there might be some that you can also use for organic SEO benefits.

Open Site Explorer

Private Browsing

Not just for late-night, one-hand surfing… this can be a great way to get a view of how your website or the websites of others are performing in Google, Bing and other search engines. By disabling any location awareness, user settings and cookies in your browser session, the search engine is forced to give a true output of where websites lay in the ranking.

Private Browsing

 


 

Creating Content

 

Pexels

A wonderful place to find beautiful images to use freely for personal and commercial use without any need to provide a credit or backlink. A huge catalogue of pictures you can utilise for your blog posts, social media and any other use.

Pexels - Free stock images & photos

Canva

Once you have a collection of your own images and stock images you can start to compile some blog and social media posts. Here is one of the best tools I have found for creating content to post on blogs and social media, using the post templates provided you can very quickly create dazzling content to post on all your favourite social media platforms.

Canva - free social templates

Grammarly

Just a neat tool to help keep your textual content grammatically correct. This will integrate with your browser and help you keep spelling errors and grammatical faux pas down to a minimum. The website itself also has some handy plagiarism checking tools, that some might find useful.

Grammarly

 


 

Sharing

 

Social Connections

Utilise the power of native social media integrations to help automate your posting. Many social media platforms will happily integrate with one another,¬†without the need for any third party add-ons. Simply check out the settings on the page, stream or profile of your social media accounts to see which other social platforms they will integrate with. Post initially from your blog and try to share that link automatically in a way that maximises the social platform’s sharing capabilities e.g Blog – to – LinkedIn & Facebook – to – Twitter & Instagram – etc.

social media sharing

 

IFTTT

One of the best and most used free marketing tools – It stands for If This Then That and it’s a crafty way of scheduling various tools and social accounts to trigger automatically on pre-assigned events. For example, you can tell IFTTT that if you post something new on your WordPress blog then you want this to be posted also on your Twitter timeline. That’s just a very basic example of what can be done, the “Recipes” that can be created are already extensive, with integrations and timed schedules for many platforms, web-tools and events, with lots of continued development being published.

If This Then That

 

Recycle Existing Content

If your website is on a WordPress CMS platform, then it’s easy to install a simple plugin that will help you both recycle¬†and repost your blog articles. Why would you want to recycle old content? You may ask, well your basic ethos, brand message, promotions, catalogue pages and the like (evergreen content), will all benefit from being automatically re-shared to social media, sending a regular brand message to your social audience. If you’re not currently on a WordPress platform contact White Rabbit today and we’ll hook you up quick smart!

 


You should now have a good amount of free marketing tools, analytical data and content being automated on your social profiles. This gives you the time to focus on creating more of your own unique content, to inject into the automated flow of posts. Depending on your required engagement levels, for most schedules, it’s good to see a few posts a day, with at the very least one a week being a unique post that is not recycled (it can still be scheduled in advance of course).

Now go… create… for free! With these free marketing tools.


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SEMrush

Posted by wr in Internet Marketing, Social Media, 0 comments
FREE Business Listing Directories – Lead-Gen & Organic SEO

FREE Business Listing Directories – Lead-Gen & Organic SEO

SEO from White Rabbit

Free business listing directories are a great way to quickly gain company exposure, generate some leads and get backlinks, which are themselves a fantastic way to increase traffic to your website. Backlinks also play a big part in your organic SEO and SERP ranking. Reaping the rewards from other’s work to increase their own search engine position, can be passed on to your website, giving your organic SEO a boost and pushing you up the search results.

A quick and easy way to increase exposure gain and some backlinks to your website, is to list your company on free business listing directories, ones that include URL links which allow you to add your own website address.

It’s important only to link from other websites that will be beneficial to your search results position. Take a look at the list below which provides links to some FREE business listing directories, which have good standing with the major search engines.

NB. As several of these sites run on the earnings they gain from sharing data, it may be wise to consider exactly how much personal information you share with them.

A good way to get an idea of how you perform before and after using the links below is this neat tool from MOZ https://moz.com/local/search

..and to check the quality of the domain you are looking to put your link on, you can use something like SEMRush.

FREE Business Listing Directories:

The above listed have been selected as they are regarded highly by Google and other search engines, there are many more FREE business listing directories available, for you to create a free listing for your company. Include a website link to your homepage, with a title and descriptions including your chosen keyword, to ensure you benefit from any organic SEO pass-through from that website.

Here is a link to a huge database of UK business directories, however the data is a little old and some of the links don’t work (still worth going through if you have the time). http://www.paulhoda.co.uk/list-of-all-web-directories-hosted-in-uk/


Website optimisation services available from White Rabbit to optimise your website’s meta title and descriptions, boost your organic SEO, increase website performance in both page loading speed and search result positions.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.

White Rabbit Consultancy,Website Designer,Brighton &Amp;Amp; Hove,


Posted by wr in Internet Marketing, 0 comments
Install free Let’s Encrypt SSL certificate using cPanel

Install free Let’s Encrypt SSL certificate using cPanel

Let's Encrypt on WordPressHow to install free SSL Certificate on websites?

Following the previous website tutorial (Let’s Encrypt on WordPress websites for free SSL/HTTPS), you will have generated a free SSL certificate using the Let’s Encrypt platform and the WP Encrypt plugin. Having completed that tutorial you will be in the possession of the location details for your free SSL certificate files – Usually something like the below…

/public_html/letsencrypt/live/yourdomain.com

Once generated, the free SSL certificate must be installed on your web server. You do this through your web hosting control panel (cPanel).

  1. After you have logged in, navigate to the SSL/TLS section and select Manage/Install SSL Certificates (or whatever is similar in your web hosting cPanel display).
  2. Scroll down to the section that let’s you enter a new SSL certificate. Select your domain name from the dropdown list and try the Autofill by Domain button (this may or may not work). If the Autofill works then you should see your new SSL certificate populate the fields below, scroll to the bottom and click the Install Certificate button.
  3. If the Autofill doesn’t work you’ll have to copy the SSL certificate content across manually. Navigate to the File Manager section of your web hosting cPanel. This should open in a new tab and show you the root directory of your website.
  4. Navigate your way to the location of your SSL certificate files (example above), this is usually achieved by clicking on the folder icons. When you are in the correct folder you should see the SSL certificate files listed. In particular you are looking for the fullchain.pem and private.pem files. Open/view each of the files and copy the content to a text editor like notepad.exe (do not use word processing software such as MS Word).
  5. Now that you have the content of the fullchain.pem and private.pem files, you can enter them into your cPanel. Once again navigate to the SSL/TLS section of your web hosting cPanel and select Manage/Install SSL Certificates (or whatever is similar in your web hosting cPanel display). Scroll down to the section that let’s you enter a new SSL certificate. Select your domain name from the dropdown list, this time you will paste the content of the SSL certificate files into the fields provided, as follows…

Certificate: (CRT) = The first section from the fullchain.pem file.

Private Key (KEY) = The entire content of the private.pem file.

Certificate Authority Bundle: (CABUNDLE) = The second section of the fullchain.pem file.

NB. In each field you must include —–BEGIN CERTIFICATE—– and —–END CERTIFICATE—–.

Check that you have a green tick by the side of each field (signifying that the SSL certificate details are correct), scroll to the bottom and click the Install Certificate button.

Your free SSL certificate from Let’s Encrypt should now be installed on your web server, to check this open a browser window and enter your website address with https:// at the beginning (i.e. https://consultantsussex.com).


Don’t forget you’ll need to make sure that all your content is being served from a secure address and update your Google Analytics tracking. To find out the easiest ways to do this check out the other website tutorials or contact White Rabbit.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.


 

Posted by wr in Internet Security, Website, 0 comments
Let’s Encrypt on WordPress websites for free SSL/HTTPS

Let’s Encrypt on WordPress websites for free SSL/HTTPS

Why do websites need a Green Padlock?

When browsing the internet you will notice that some, if not the vast majority of websites, show a green padlock in the browser address bar. This means any information the user sends to the website server will be encrypted, thus preventing anyone from eavesdropping on the conversation (and pinching any private data that’s shared). If you wish to sell any products or services through your website (eCommerce) then the green padlock is vital.

Let's Encrypt on WordPressHow to get a Green Padlock for a website?

To show a green padlock and ensure that all the browser traffic to your website is encrypted, you’ll need an SSL certificate installed on your web server. The simplest and cheapest way to achieve this is to use the Let’s Encrypt platform to generate your free SSL certificate.

If you’re running your website on a self-hosted WordPress CMS platform, then you’re half way to getting your free SSL certificate already, if your website isn’t on a WordPress platform please contact White Rabbit today and open your website up to the endless possibilities available.

Follow the instructions below to generate a free SSL certificate to help secure WordPress¬†websites and encrypt website traffic using the Let’s Encrypt platform:

  1. Login to your WordPress dashboard
  2. Select Plugins from the navigation menu
  3. Click the Add New button
  4. Enter WP Encrypt in the search box
  5. Install and Activate the WP Encrypt plugin
  6. Select Settings>WP Encrypt from the navigation menu
  7. Tick the box to auto renew the certificate
  8. Save the settings
  9. Then click the Register Account button
  10. Then click the Generate Certificate button

Once you have completed all the steps above and allowed each page to load, you will see a message confirming the SSL certificate has been generated and showing you the location of the relevant files. You will need this information to install your Let’s Encrypt certificate in your web hosting cPanel.


Now that you have generated the SSL certificate it will need to be installed on your web server. The procedure for this will differ depending on your web host. Check out the other White Rabbit Website Tutorials to find out how to install your free SSL certificate.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.


 

Posted by wr in Internet Security, Website, 0 comments
Easily make your WordPress website more secure

Easily make your WordPress website more secure

Let's Encrypt on WordPressWhy is WordPress security important?

Because of the fact that more than 25% of all websites now being created are built on the WordPress CMS platform, it is fast becoming a target for hackers, DDOS and other malicious attacks.

As a WordPress website owner, it is your responsibility to ensure that your website does not have any security flaws which could be exploited by the hackers, to use your website for their unauthorised purposes.

With a fresh install, WordPress has some limited security features built-in which should indeed be enabled and made use of. In addition to these you can use several other security plugins and methods to further protect your WordPress website from unethical attacker.

How to make WordPress websites more secure?

See below a few pointers and ideas from White Rabbit to help you make sure your WordPress website is more secure for free. Closed off to the loopholes and back-doors that hackers use to gain access to your website or even take it down!

  1. Use strong passwords – At least 8 characters, a mix of numbers and letters, at least 1 capital letter and a special character for good measure. If you have to created multiple passwords, try and find a formula that works with just a minor adjustment for each variation.
  2. Keep passwords secret – It may sound obvious but many people fail at this basic step. If you need to give others access to your WordPress dashboard… create a new user for them, this way you can also track changes if you want.
  3. Limit Login Attempts РThis can help prevent snoopers from attempting to guess your passwords. You can use a default plugin when you install WordPress or a 3rd party security plugin like the one mentioned below.
  4. Further WordPress¬†security – As touched on above, within the configuration of your WordPress CMS there are a few settings that can be tweaked to improve the general security of your website. Go through the general settings pages and make sure you’ve covered everything you can find that’s relevant.
  5. Additional plugins РOther free security plugins are available for WordPress. A particularly good one is iThemes Security this holds a wealth of security features and tweaks. Another useful free security plugin is WordFence for its Firewall capabilities.
  6. HTTPS & SSL certificates – This will ensure that traffic to and from your website is encrypted. Google also sees the SSL certificate as a ranking factor as well. Follow this link to read a blog post and find out how to get a free green padlock for your WordPress website.
  7. Keep backups – Not so much a security measure, more of a disaster recovery technique, be sure to have a good backup of the files and databases from your website. Keep the backup in a location separate to your web hosting, just in case that goes down.
  8. Tidy Up! – An often overlooked and simple method to help keep your WordPress website secure is to keep the back-end tidy, uninstall unused plugins and removed expired users.

These are just a few WordPress security tips and techniques to help you on your way to securing your WordPress website for free. The main thing to focus on is staying ahead of the hackers. Keep your WordPress installation and plugins up to date, to ensure you have all the latest security features and fixes available and above all be vigilant – if you think something suspicious is going on… check it out!


Let White Rabbit take away the hassle of securing your WordPress website, we’ll make sure all of the above is done and more, to give your website and customer’s data the protection and safety it deserves. Contact White Rabbit today to get your website secured.

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Posted by wr in Internet Security, Website, 0 comments
All new White Papers and Tutorials from White Rabbit

All new White Papers and Tutorials from White Rabbit

In this open-source world we now live in, it’s important to continue the propagation and sharing of knowledge. White Rabbit will be releasing a series of White Papers and Tutorials on subjects of interest to our customers and followers, from website security to customer interaction, search engine results, hardware and hosted telephony.

The posts will be aimed at supporting and assisting people to achieve their technical requirements, often with minimal cost or free tools and techniques. The first set can be found on our Tutorials page and are all based around securing your WordPress website for free.

Secure your website for free!


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Posted by wr in Tutorial, Website, 0 comments