Customising your Rootspersona Shortcodes

Customising your Rootspersona Shortcodes

If you’ve been researching genealogy and created your own family tree using WordPress, it’s most likely that you used the fantastic plugin called Rootspersona. You can use it both as a data source to create, collate and edit the family tree, or import an existing family tree from other genealogy tools such as Ancestry.

The basic set up and importing of the Gedcom file is fairly self explanatory. What isn’t quite so obvious (and with documentation not readily available), is editing the layout of the profile pages. These are created automatically by the plugin when you import your existing family tree using the Gedcom file importer.

On the settings page you will find a section at the bottom to create your own layout for the pages using the shortcodes detailed below. Each of these has been coded to include the plugins own variable wildcard scripts to automatically insert the details for each person.


Pro Tip – You can use a Tabs plugin or coding and embed the shortcodes for Rootspersona within each tab. This is a neat way to display the persons information in a more user friendly way and shorten the length of the whole page.

Default Shortcode:

[rootsPersona personId='{%personid%}' batchId='{%batchid%}' picFile1='{%picfile1%}' /]


[rootsPersonaHeader personId='{%personid%}' batchId='{%batchid%}' picFile1='{%picfile1%}' /]


[rootsPersonaBio personId='{%personid%}' batchId='{%batchid%}' /]

Family Spouse:

[rootsPersonaFamilyS personId='{%personid%}' batchId='{%batchid%}' /]

Family Child:

[rootsPersonaFamilyC personId='{%personid%}' batchId='{%batchid%}' /]


[rootsPersonaAncestors personId='{%personid%}' batchId='{%batchid%}' /]


[rootsPersonaFacts personId='{%personid%}' batchId='{%batchid%}' /]


[rootsPersonaEvidence personId='{%personid%}' batchId='{%batchid%}' /]

Use these shortcodes to customise the order and layout of your Rootspersona profile pages, reordering the display of each individual section of the person’s profile in the Rootspersona family tree plugin for WordPress.

If you’re wondering why use Custom Page Shortcodes in Rootspersona, over and above the default one, here’s a list of the most common use cases for these custom shortcodes for Rootspersona:

  • How to reduce the number of elements displayed in person’s page of Rootspersona
  • How to hide specific elements from the person’s page in Rootspersona
  • How to customise Rootspersona page sections
  • How to create custom shortcodes in Rootspersona
  • How to change the display order of sections in the person’s page of Rootspersona
  • How to remove elements from the person’s page of Rootspersona
  • How to reorder sections of the person’s page in Rootspersona
  • How to customise the default shortcode in Rootspersona
  • How to use the Rootspersona Custom Page Shortcodes section

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Posted by wr in Tutorial, WordPress
Understanding your website and what makes it happen

Understanding your website and what makes it happen

If you are looking for a better way of understanding your website, try this…

The infographic below has been designed to give you a better understanding of the components that make up a website, giving you an insight into each of their functions and how it all ties together.


Understanding Your Website


Don’t be in the dark about your website, a better understanding will empower you to not only get the best deals, having an insight will help you when choosing a developer for your own website. See more guidance and advice from White Rabbit in the blog.

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Posted by wr in Website, 0 comments
Free marketing tools for you and your website

Free marketing tools for you and your website

Free marketing tools for you and your websiteFinding and using the right tool for the job can be a daunting prospect when you look at the staggering array of marketing tools, services and apps now available. The web is littered with paid-for, premium and members services, however, there is indeed a solid, stable and growing wealth of free marketing tools and websites out there for all you web marketeers.

Compiled below is a list of free marketing tools that you can use to help in managing your website, improving your website content and increasing traffic to your website.

These free tools can be used to: raise your website’s search engine position, understand your website users, find out where your website traffic is coming from, create stunning content for your blog or social media posts and simplify sharing all your engaging new content with your audience.

Set up tools to monitor and analyse your website’s performance, check out competitors and the kind of content you should be creating and sharing, easily generate content for your website and social media posts, then finally you can automate it to post content at scheduled times on your chosen social media profiles and pages.




SEO Tools


Google Search Console, Analytics & Data Studio

These are all free marketing tools from Google that can give you a fantastic insight into your website’s performance (both in page load speeds and search engine results), keyword analysis, error diagnosis and versatile visualisation tools to help you understand and even share your website data.

Quick Sprout

A relatively new app on the scene and looking to do some interesting things, to assist with managing your website’s SEO. Sign up now while it’s still free and growing, new features are being added on a weekly basis.

Quick Sprout



Keyword Research


MOZ – Open Site Explorer

A great tool for not only checking out how your own website is performing, this is also a terrific tool for doing some competitor research. Find out which keywords and backlinks are driving the most traffic to your competition, there might be some that you can also use for organic SEO benefits.

Open Site Explorer

Private Browsing

Not just for late-night, one-hand surfing… this can be a great way to get a view of how your website or the websites of others are performing in Google, Bing and other search engines. By disabling any location awareness, user settings and cookies in your browser session, the search engine is forced to give a true output of where websites lay in the ranking.

Private Browsing



Creating Content



A wonderful place to find beautiful images to use freely for personal and commercial use without any need to provide a credit or backlink. A huge catalogue of pictures you can utilise for your blog posts, social media and any other use.

Pexels - Free stock images & photos


Once you have a collection of your own images and stock images you can start to compile some blog and social media posts. Here is one of the best tools I have found for creating content to post on blogs and social media, using the post templates provided you can very quickly create dazzling content to post on all your favourite social media platforms.

Canva - free social templates


Just a neat tool to help keep your textual content grammatically correct. This will integrate with your browser and help you keep spelling errors and grammatical faux pas down to a minimum. The website itself also has some handy plagiarism checking tools, that some might find useful.






Social Connections

Utilise the power of native social media integrations to help automate your posting. Many social media platforms will happily integrate with one another, without the need for any third party add-ons. Simply check out the settings on the page, stream or profile of your social media accounts to see which other social platforms they will integrate with. Post initially from your blog and try to share that link automatically in a way that maximises the social platform’s sharing capabilities e.g Blog – to – LinkedIn & Facebook – to – Twitter & Instagram – etc.

social media sharing



One of the best and most used free marketing tools – It stands for If This Then That and it’s a crafty way of scheduling various tools and social accounts to trigger automatically on pre-assigned events. For example, you can tell IFTTT that if you post something new on your WordPress blog then you want this to be posted also on your Twitter timeline. That’s just a very basic example of what can be done, the “Recipes” that can be created are already extensive, with integrations and timed schedules for many platforms, web-tools and events, with lots of continued development being published.

If This Then That


Recycle Existing Content

If your website is on a WordPress CMS platform, then it’s easy to install a simple plugin that will help you both recycle and repost your blog articles. Why would you want to recycle old content? You may ask, well your basic ethos, brand message, promotions, catalogue pages and the like (evergreen content), will all benefit from being automatically re-shared to social media, sending a regular brand message to your social audience. If you’re not currently on a WordPress platform contact White Rabbit today and we’ll hook you up quick smart!


You should now have a good amount of free marketing tools, analytical data and content being automated on your social profiles. This gives you the time to focus on creating more of your own unique content, to inject into the automated flow of posts. Depending on your required engagement levels, for most schedules, it’s good to see a few posts a day, with at the very least one a week being a unique post that is not recycled (it can still be scheduled in advance of course).

Now go… create… for free! With these free marketing tools.

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Posted by wr in Internet Marketing, Social Media, 0 comments
FREE Business Listing Directories – Lead-Gen & Organic SEO

FREE Business Listing Directories – Lead-Gen & Organic SEO

SEO from White Rabbit

Free business listing directories are a great way to quickly gain company exposure, generate some leads and get backlinks, which are themselves a fantastic way to increase traffic to your website. Backlinks also play a big part in your organic SEO and SERP ranking. Reaping the rewards from other’s work to increase their own search engine position, can be passed on to your website, giving your organic SEO a boost and pushing you up the search results.

A quick and easy way to increase exposure gain and some backlinks to your website, is to list your company on free business listing directories, ones that include URL links which allow you to add your own website address.

It’s important only to link from other websites that will be beneficial to your search results position. Take a look at the list below which provides links to some FREE business listing directories, which have good standing with the major search engines.

NB. As several of these sites run on the earnings they gain from sharing data, it may be wise to consider exactly how much personal information you share with them.

A good way to get an idea of how you perform before and after using the links below is this neat tool from MOZ

..and to check the quality of the domain you are looking to put your link on, you can use something like SEMRush.

FREE Business Listing Directories:

The above listed have been selected as they are regarded highly by Google and other search engines, there are many more FREE business listing directories available, for you to create a free listing for your company. Include a website link to your homepage, with a title and descriptions including your chosen keyword, to ensure you benefit from any organic SEO pass-through from that website.

Here is a link to a huge database of UK business directories, however the data is a little old and some of the links don’t work (still worth going through if you have the time).

Website optimisation services available from White Rabbit to optimise your website’s meta title and descriptions, boost your organic SEO, increase website performance in both page loading speed and search result positions.

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.

White Rabbit Consultancy,Website Designer,Brighton &Amp;Amp; Hove,

Posted by wr in Internet Marketing, 0 comments
All new White Papers and Tutorials from White Rabbit

All new White Papers and Tutorials from White Rabbit

In this open-source world we now live in, it’s important to continue the propagation and sharing of knowledge. White Rabbit will be releasing a series of White Papers and Tutorials on subjects of interest to our customers and followers, from website security to customer interaction, search engine results, hardware and hosted telephony.

The posts will be aimed at supporting and assisting people to achieve their technical requirements, often with minimal cost or free tools and techniques. The first set can be found on our Tutorials page and are all based around securing your WordPress website for free.

Secure your website for free!

Follow the White Rabbit on social media to receive notifications of new White Paper and Tutorial posts – Use the links at the bottom of the page to find us on social media.

Posted by wr in Tutorial, Website, 0 comments