What Does SEO Stand For… You’ve gotta love an acronym, haven’t you? The world wide web (www) and all the wonderful tech surrounding it is full of acronyms, that can often just baffle both techies and the average user alike. They are intended to make it easier and quicker to say things, when they can often just cause more confusion and make communicating a more difficult and long winded affair.
Read on to get the lowdown on SEO and Search Engine Optimisation Explained. So What Does SEO Stand For Anyway?
What Does SEO Stand For?
White Rabbit likes to cut out as much jargon as possible, to ensure you fully understand all the ins and outs of your website. This can only help you to develop a valuable asset to both yourself and your customers. So here we go with cutting out the BS from SEO ;-) SEO Stands For…
SEO = Search Engine Optimisation
How well the structure, content and coding of your website communicates with search engines; to ensure your website is indexed and given the best search engine ranking.
Why do we need Search Engine Optimisation?
This is an interesting question that I’ll try to answer. Search Engine Optimisation affects your position in the organic results of a search engine. It can also have a major impact on the performance of PPC campaigns and their quality score.
You could just use pay-per-click (PPC) and banner advertising on search engines and other major websites to drive traffic to your website, however this is an incredibly costly approach and in a competitive industry can in fact be detrimental to your position on the SERP. For example if you are not the highest paying PPC website for the chosen search phrase; your website can easily end up at the very bottom of the first or second page in the results. Further down than organically propagated search results using SEO techniques.
1. SEO Provides Your Business Credibility
Because it is a time consuming and skilful process to get a top ranking on Google, in the minds of consumers, your first page ranking is a vote of confidence in your business by Google. Many internet users don’t like clicking ads and understand that organic results show the most relevant content; not just the company that has the most advertising budget available to spend.
1. SEO Brings Your Business Traffic
A higher ranking on Google and other search engines, is going to mean more traffic to your website. Traffic by itself is not a guarantee of earnings (you still have to make your best effort to sell to your potential customers once they are on your site), but the volume of traffic you get with a higher ranking is going to lead to increased enquiries.
3. SEO Has One of the Best ROI’s in Advertising
SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of advertising; the same can be said for almost all types of internet and digital marketing. The reason for this is because SEO is an inbound marketing strategy; that means, it allows you to market to people when they are looking for the products and services your business sells.
You don’t have to interrupt their favourite TV show, you don’t have to take up space on a page where they are reading an article. You’re just there, when they’re looking for businesses like yours. You don’t have to convince them they need your product or service, they already want it; you just have to convince them that you are the right business to buy from. In other words, with SEO, half the battle is won before it even starts.
SEO Strategy Explainer Video
Now that you know what SEO means and why you need it. Watch this video about SEO Strategy and how that all works.
Search Engine Optimisation Explained
Hopefully you got the answer to the question What Does SEO Stand For? Find out how White Rabbit’s WordPress SEO expertise can improve your search engine ranking and increase traffic to your website today. Using organic SEO and lesser known optimisation techniques, White Rabbit can adjust your website to increase its performance on all the major search engines.
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Founder and strategic mind behind White Rabbit. Associate Member of the Chartered Institute of Marketing, focused on serving clients with a creative and ethical business model. Digital philanthropist giving time to support charitable groups, projects and organisations; that revolve around the arts, wildlife conservation, local community and heritage crafts.
